Felix-Fu-Design

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<channel>
	<title>Felix-Fu-Design</title>
	<link>https://felix-fu.com</link>
	<description>Felix-Fu-Design</description>
	<pubDate>Sat, 07 Mar 2020 22:41:37 +0000</pubDate>
	<generator>https://felix-fu.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Bogoo / UI/UX &#38; Brand Identity design project for my client Bogoo Tech</title>
				
		<link>https://felix-fu.com/Bogoo-UI-UX-Brand-Identity-design-project-for-my-client-Bogoo-Tech-1</link>

		<pubDate>Thu, 23 Jan 2020 06:59:58 +0000</pubDate>

		<dc:creator>Felix-Fu-Design</dc:creator>

		<guid isPermaLink="true">https://felix-fu.com/Bogoo-UI-UX-Brand-Identity-design-project-for-my-client-Bogoo-Tech-1</guid>

		<description>


	Bogoo&#38;nbsp;
	
	Project Catagory:

Real-life CaseMy Role in projectProject Lead at NONE STUDIO
Try ︎Bogoo︎ at App store
	
	Bogoo is a dating platform designed for American Born Chinese and Chinese in the US, with a new social model ”One-on-one” to help the users find someone they can trust as soon as possible As a friend, Bogoo provides a true dating experience for the quality users who have passed the review. Every user are seriously and sincere, together buiding a safe and reliable foreign utopia.


&#60;img width="6656" height="3744" width_o="6656" height_o="3744" data-src="https://freight.cargo.site/t/original/i/aadbb6292930e09b86a33f587793305046f7b67644228017be702043ac46b144/Bogoo-_05x.jpg" data-mid="59251515" border="0"  src="https://freight.cargo.site/w/1000/i/aadbb6292930e09b86a33f587793305046f7b67644228017be702043ac46b144/Bogoo-_05x.jpg" /&#62;

	Logo Rebrand
	
	
This design aims to complicate Bogoo's core values and clarify the concept in a simple way. We use the letter "B" as the logo mark base and break it down into two overlapping elliptical shapes and rotate to make it vivid like two birds.
	&#60;img width="2154" height="1616" width_o="2154" height_o="1616" data-src="https://freight.cargo.site/t/original/i/87f7af6e5b7ede62f101c57154a81f33c25b69c02f6f28b09ab7d83917a9379b/logo-mockup.png" data-mid="59530044" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/87f7af6e5b7ede62f101c57154a81f33c25b69c02f6f28b09ab7d83917a9379b/logo-mockup.png" /&#62;


	Identity Stationary
	
	The light blue and light pink with transparency represent the gender of the two birds, which also giving the logo a dynamic image and vitality.
	&#60;img width="2658" height="1688" width_o="2658" height_o="1688" data-src="https://freight.cargo.site/t/original/i/faae14194140bfc6f49c6b0a01e79c3f4b42e45553c54e4ad86c3644dd71a763/logo2.png" data-mid="59529992" border="0"  src="https://freight.cargo.site/w/1000/i/faae14194140bfc6f49c6b0a01e79c3f4b42e45553c54e4ad86c3644dd71a763/logo2.png" /&#62;


	Identity Details
	
	In order to better serve the master product ‘Bogoo dating app’, the Bogoo brand identity is more digital focus.
	
&#60;img width="2394" height="1596" width_o="2394" height_o="1596" data-src="https://freight.cargo.site/t/original/i/fa80e309df7d1925435630832d5b04708737ecfe9f66e38f731197a6c63914fe/20.5x.jpg" data-mid="62619725" border="0"  src="https://freight.cargo.site/w/1000/i/fa80e309df7d1925435630832d5b04708737ecfe9f66e38f731197a6c63914fe/20.5x.jpg" /&#62;


	Design system
	
	Typeface Selection
Chinese / PingFang
English / Montserrat


&#60;img width="3374" height="1720" width_o="3374" height_o="1720" data-src="https://freight.cargo.site/t/original/i/9b485ac370f6dc37e5063189e5fcf8da6e3644d90429ef95e9d77706671b8e48/Screen-Shot-2020-01-27-at-12.38.38-AM.png" data-mid="59530479" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9b485ac370f6dc37e5063189e5fcf8da6e3644d90429ef95e9d77706671b8e48/Screen-Shot-2020-01-27-at-12.38.38-AM.png" /&#62;
&#60;img width="3374" height="1720" width_o="3374" height_o="1720" data-src="https://freight.cargo.site/t/original/i/2ee74aaa5a9c4e10b187dc0acfd0fbe65f1aaef8e92a8f362e644fdd450f3e72/Screen-Shot-2020-01-27-at-12.38.24-AM.png" data-mid="59530478" border="0"  src="https://freight.cargo.site/w/1000/i/2ee74aaa5a9c4e10b187dc0acfd0fbe65f1aaef8e92a8f362e644fdd450f3e72/Screen-Shot-2020-01-27-at-12.38.24-AM.png" /&#62;


	Design system
	
	Alignment System
Grid System 
Spacing System


&#60;img width="3340" height="1558" width_o="3340" height_o="1558" data-src="https://freight.cargo.site/t/original/i/24def49a9d9f31198af83e3d00b747a8eca53b219815345e7cee83af0a6adab6/Screen-Shot-2020-03-03-at-5.16.57-PM.png" data-mid="62622292" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/24def49a9d9f31198af83e3d00b747a8eca53b219815345e7cee83af0a6adab6/Screen-Shot-2020-03-03-at-5.16.57-PM.png" /&#62;
&#60;img width="3340" height="1558" width_o="3340" height_o="1558" data-src="https://freight.cargo.site/t/original/i/e5eccc291702e87e7718a8c40adb843e19753dae7dfdfb1b9869a0ad64c90ca3/Screen-Shot-2020-03-03-at-5.16.59-PM.png" data-mid="62622227" border="0"  src="https://freight.cargo.site/w/1000/i/e5eccc291702e87e7718a8c40adb843e19753dae7dfdfb1b9869a0ad64c90ca3/Screen-Shot-2020-03-03-at-5.16.59-PM.png" /&#62;
&#60;img width="3340" height="1558" width_o="3340" height_o="1558" data-src="https://freight.cargo.site/t/original/i/b62f600ab4a04dbbca0aea702108eac242cdb203d6d2a15e6f1662f7d84924d6/Screen-Shot-2020-03-03-at-5.17.01-PM.png" data-mid="62622222" border="0"  src="https://freight.cargo.site/w/1000/i/b62f600ab4a04dbbca0aea702108eac242cdb203d6d2a15e6f1662f7d84924d6/Screen-Shot-2020-03-03-at-5.17.01-PM.png" /&#62;


	Design system

	
	Icon System


	&#60;img width="3340" height="1558" width_o="3340" height_o="1558" data-src="https://freight.cargo.site/t/original/i/458c1c7fa16a62666a04d5663c636e21010cb990215912fbca2a8a62f1334ad4/Screen-Shot-2020-03-03-at-5.16.45-PM.png" data-mid="62622338" border="0"  src="https://freight.cargo.site/w/1000/i/458c1c7fa16a62666a04d5663c636e21010cb990215912fbca2a8a62f1334ad4/Screen-Shot-2020-03-03-at-5.16.45-PM.png" /&#62;


	Design system
	
	Color System
/Background


	&#60;img width="3340" height="1558" width_o="3340" height_o="1558" data-src="https://freight.cargo.site/t/original/i/9caeeefa2a7ec340581b2159f796518836332d5ec5bfb653a2fe31acd48d5ff4/Screen-Shot-2020-03-03-at-5.17.28-PM.png" data-mid="62622877" border="0"  src="https://freight.cargo.site/w/1000/i/9caeeefa2a7ec340581b2159f796518836332d5ec5bfb653a2fe31acd48d5ff4/Screen-Shot-2020-03-03-at-5.17.28-PM.png" /&#62;


	Design system
	
	
Color System/Background


	&#60;img width="3340" height="1558" width_o="3340" height_o="1558" data-src="https://freight.cargo.site/t/original/i/0d5a92acb1ee7a0715c9a7e5e38709354c022ae9eb3e12bf89fc5fc31d359d05/Screen-Shot-2020-03-03-at-5.16.56-PM.png" data-mid="62622473" border="0"  src="https://freight.cargo.site/w/1000/i/0d5a92acb1ee7a0715c9a7e5e38709354c022ae9eb3e12bf89fc5fc31d359d05/Screen-Shot-2020-03-03-at-5.16.56-PM.png" /&#62;


	Product Intro
	
	Bogoo represents the sound of birds.&#38;nbsp;
3D Still Life + 
2D Bird Illustration&#38;nbsp;


	&#60;img width="3394" height="1634" width_o="3394" height_o="1634" data-src="https://freight.cargo.site/t/original/i/92745712cbe5959c41d838a75b8c329b4fbb9f8bbf20ef050415c46c0b995196/Screen-Shot-2020-03-03-at-5.33.13-PM.png" data-mid="62623434" border="0"  src="https://freight.cargo.site/w/1000/i/92745712cbe5959c41d838a75b8c329b4fbb9f8bbf20ef050415c46c0b995196/Screen-Shot-2020-03-03-at-5.33.13-PM.png" /&#62;&#60;img width="3394" height="1634" width_o="3394" height_o="1634" data-src="https://freight.cargo.site/t/original/i/6c47bc55c1e830b1a0b0b2ec63ed4c098af5cbb4c7533f3a8b45af9fbfd69fe9/Screen-Shot-2020-03-03-at-5.33.30-PM.png" data-mid="62623435" border="0"  src="https://freight.cargo.site/w/1000/i/6c47bc55c1e830b1a0b0b2ec63ed4c098af5cbb4c7533f3a8b45af9fbfd69fe9/Screen-Shot-2020-03-03-at-5.33.30-PM.png" /&#62;&#60;img width="3394" height="1634" width_o="3394" height_o="1634" data-src="https://freight.cargo.site/t/original/i/b9e5e81417aedf9a2f3337f8c8fab42de6c082d76047bbd48ff0b296099dfa5a/Screen-Shot-2020-03-03-at-5.33.35-PM.png" data-mid="62623436" border="0"  src="https://freight.cargo.site/w/1000/i/b9e5e81417aedf9a2f3337f8c8fab42de6c082d76047bbd48ff0b296099dfa5a/Screen-Shot-2020-03-03-at-5.33.35-PM.png" /&#62;&#60;img width="3394" height="1634" width_o="3394" height_o="1634" data-src="https://freight.cargo.site/t/original/i/e9ee235485f8866ba5b364cbe28d4bb7adc033fb1bc3c7c09edd50b1228f52f7/Screen-Shot-2020-03-03-at-5.33.37-PM.png" data-mid="62623437" border="0"  src="https://freight.cargo.site/w/1000/i/e9ee235485f8866ba5b364cbe28d4bb7adc033fb1bc3c7c09edd50b1228f52f7/Screen-Shot-2020-03-03-at-5.33.37-PM.png" /&#62;


	Landing &#38;amp; Intro Flow

	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="9864" height="3580" width_o="9864" height_o="3580" data-src="https://freight.cargo.site/t/original/i/edf8082d82dd9869f761822e176812bc170e93fbee8dd4bfc8ab7b721c9c74dc/Intro.jpg" data-mid="62624059" border="0"  src="https://freight.cargo.site/w/1000/i/edf8082d82dd9869f761822e176812bc170e93fbee8dd4bfc8ab7b721c9c74dc/Intro.jpg" /&#62; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;


	Sign-up Flow


	&#38;nbsp;&#60;img width="9864" height="3580" width_o="9864" height_o="3580" data-src="https://freight.cargo.site/t/original/i/d359aa2b4a728d72086298d4d360590fab7135adbc8afa0fd43d2741c5503fff/Upload-info.jpg" data-mid="62624563" border="0"  src="https://freight.cargo.site/w/1000/i/d359aa2b4a728d72086298d4d360590fab7135adbc8afa0fd43d2741c5503fff/Upload-info.jpg" /&#62;


	Home Page
	&#60;img width="253" height="498" width_o="253" height_o="498" data-src="https://freight.cargo.site/t/original/i/186b902e9cef2fe1e8fa7e3eb1a467f06c2950d8cf59f3b069db65afcf259a37/Screen-Recording-2020-01-27-at-1.49.43-AM.gif" data-mid="59531455" border="0"  src="https://freight.cargo.site/w/253/i/186b902e9cef2fe1e8fa7e3eb1a467f06c2950d8cf59f3b069db65afcf259a37/Screen-Recording-2020-01-27-at-1.49.43-AM.gif" /&#62;


	Like an User


	&#60;img width="9864" height="3580" width_o="9864" height_o="3580" data-src="https://freight.cargo.site/t/original/i/8f894cb306f9e16b9c5e5f639382033d1795ee4b60e4abb9976b27f69cbf8c0f/Like-Flow.jpg" data-mid="62626065" border="0"  src="https://freight.cargo.site/w/1000/i/8f894cb306f9e16b9c5e5f639382033d1795ee4b60e4abb9976b27f69cbf8c0f/Like-Flow.jpg" /&#62;


	‘One on One’ Invitation


	&#60;img width="9864" height="3580" width_o="9864" height_o="3580" data-src="https://freight.cargo.site/t/original/i/0ff15d60191e59280d4acc3a8ae8a211f938d0b7f78ccfd2c57ac33f8afcbd8b/Like.jpg" data-mid="62626475" border="0"  src="https://freight.cargo.site/w/1000/i/0ff15d60191e59280d4acc3a8ae8a211f938d0b7f78ccfd2c57ac33f8afcbd8b/Like.jpg" /&#62;


	Profile Pages


&#60;img width="1056" height="888" width_o="1056" height_o="888" data-src="https://freight.cargo.site/t/original/i/bc3fa4e713a8c96b56ce30b4a5a9822a6cd30502164cdbf63b413fd6b80f741c/Screen-Shot-2020-03-10-at-7.29.38-PM.png" data-mid="63229586" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/bc3fa4e713a8c96b56ce30b4a5a9822a6cd30502164cdbf63b413fd6b80f741c/Screen-Shot-2020-03-10-at-7.29.38-PM.png" /&#62;


	Night Mode


	&#60;img width="1774" height="1664" width_o="1774" height_o="1664" data-src="https://freight.cargo.site/t/original/i/8d1306280ed32696bb24bc39c8f669086459ada703460aca1c577ce504ece098/WX20200303-1629172x.png" data-mid="62615207" border="0"  src="https://freight.cargo.site/w/1000/i/8d1306280ed32696bb24bc39c8f669086459ada703460aca1c577ce504ece098/WX20200303-1629172x.png" /&#62;


	App Store Page Design


	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/80b5990cdebcb5ec5dee83b5ff47ee405cadd71e46f373ae21bd36040f7e1718/Rotato-Snapshot.png" data-mid="62629295" border="0"  src="https://freight.cargo.site/w/1000/i/80b5990cdebcb5ec5dee83b5ff47ee405cadd71e46f373ae21bd36040f7e1718/Rotato-Snapshot.png" /&#62;


	3D Animations


&#60;img width="600" height="336" width_o="600" height_o="336" data-src="https://freight.cargo.site/t/original/i/5aed6d9fcea01c533dcf2f617267d10e7ab5bf9d843e37cc12f744c515262991/ezgif.com-video-to-gif-18.gif" data-mid="62626870" border="0"  src="https://freight.cargo.site/w/600/i/5aed6d9fcea01c533dcf2f617267d10e7ab5bf9d843e37cc12f744c515262991/ezgif.com-video-to-gif-18.gif" /&#62;
&#60;img width="600" height="336" width_o="600" height_o="336" data-src="https://freight.cargo.site/t/original/i/5d2e17c2086c51ef6bfd4e762c7dc9b7f25c33b5f98cb85feb6e5e622299306c/ezgif.com-video-to-gif-19.gif" data-mid="62626937" border="0"  src="https://freight.cargo.site/w/600/i/5d2e17c2086c51ef6bfd4e762c7dc9b7f25c33b5f98cb85feb6e5e622299306c/ezgif.com-video-to-gif-19.gif" /&#62;
&#60;img width="600" height="336" width_o="600" height_o="336" data-src="https://freight.cargo.site/t/original/i/f85aa50a10a8c8ed722810add021b5bc185e5e2aa8f0937e8d21aba874aed899/ezgif.com-video-to-gif-21.gif" data-mid="62627283" border="0"  src="https://freight.cargo.site/w/600/i/f85aa50a10a8c8ed722810add021b5bc185e5e2aa8f0937e8d21aba874aed899/ezgif.com-video-to-gif-21.gif" /&#62;
&#60;img width="600" height="336" width_o="600" height_o="336" data-src="https://freight.cargo.site/t/original/i/e055113ac765c41eddb7b35bfb2cc536024eeb407d7d7f1cab7ede28bb8d1905/ezgif.com-video-to-gif-20.gif" data-mid="62627138" border="0"  src="https://freight.cargo.site/w/600/i/e055113ac765c41eddb7b35bfb2cc536024eeb407d7d7f1cab7ede28bb8d1905/ezgif.com-video-to-gif-20.gif" /&#62;


	Information &#38;amp; data support


	Background Research
/ Market Landscape&#38;nbsp;


&#60;img width="2954" height="1054" width_o="2954" height_o="1054" data-src="https://freight.cargo.site/t/original/i/0f1cc3aac2f3a2b5daaba73bbe034716a03e1eb74454e5a2f2dda20abaa3c1d5/Screen-Shot-2020-03-03-at-7.42.50-PM.png" data-mid="62632020" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0f1cc3aac2f3a2b5daaba73bbe034716a03e1eb74454e5a2f2dda20abaa3c1d5/Screen-Shot-2020-03-03-at-7.42.50-PM.png" /&#62;
&#60;img width="2954" height="1054" width_o="2954" height_o="1054" data-src="https://freight.cargo.site/t/original/i/221d1e006e6506b7c5447650970b3d94ade068e3d5d9bffaeea3c9ef3cf2dd05/Screen-Shot-2020-03-03-at-7.42.53-PM.png" data-mid="62632021" border="0"  src="https://freight.cargo.site/w/1000/i/221d1e006e6506b7c5447650970b3d94ade068e3d5d9bffaeea3c9ef3cf2dd05/Screen-Shot-2020-03-03-at-7.42.53-PM.png" /&#62;
&#60;img width="2954" height="1054" width_o="2954" height_o="1054" data-src="https://freight.cargo.site/t/original/i/f771aa5a115c6a684b4a07618b986739a2a20ce9448d3f9cefacfc8786cf31f3/Screen-Shot-2020-03-03-at-7.42.57-PM.png" data-mid="62632022" border="0"  src="https://freight.cargo.site/w/1000/i/f771aa5a115c6a684b4a07618b986739a2a20ce9448d3f9cefacfc8786cf31f3/Screen-Shot-2020-03-03-at-7.42.57-PM.png" /&#62;


	Information &#38;amp; data support
	
	Background Research

/ Market History


	&#60;img width="2962" height="1260" width_o="2962" height_o="1260" data-src="https://freight.cargo.site/t/original/i/c4e23fa78bcbeb5f8c7596273337e6350f0b88bad6c13ac2a5eff64bbf554153/Screen-Shot-2020-03-03-at-7.44.03-PM.png" data-mid="62632129" border="0"  src="https://freight.cargo.site/w/1000/i/c4e23fa78bcbeb5f8c7596273337e6350f0b88bad6c13ac2a5eff64bbf554153/Screen-Shot-2020-03-03-at-7.44.03-PM.png" /&#62;


	Information &#38;amp; data support
	
	Background Research

/ Competitor Research
	
&#60;img width="3376" height="1660" width_o="3376" height_o="1660" data-src="https://freight.cargo.site/t/original/i/53bb3c368acf440981b97eedc9c10c709c5d9bd9c60bf434e8423bc02ecac683/Screen-Shot-2020-03-03-at-7.45.08-PM.png" data-mid="62632198" border="0"  src="https://freight.cargo.site/w/1000/i/53bb3c368acf440981b97eedc9c10c709c5d9bd9c60bf434e8423bc02ecac683/Screen-Shot-2020-03-03-at-7.45.08-PM.png" /&#62;
&#60;img width="3376" height="1660" width_o="3376" height_o="1660" data-src="https://freight.cargo.site/t/original/i/f5c46fb1bab4d7c979da2693638488d06c01fb255220e3b0fb6e3edf6c622781/Screen-Shot-2020-03-03-at-7.45.18-PM.png" data-mid="62632199" border="0"  src="https://freight.cargo.site/w/1000/i/f5c46fb1bab4d7c979da2693638488d06c01fb255220e3b0fb6e3edf6c622781/Screen-Shot-2020-03-03-at-7.45.18-PM.png" /&#62;
&#60;img width="3376" height="1660" width_o="3376" height_o="1660" data-src="https://freight.cargo.site/t/original/i/3a8ac44887e1934facb2b14f056b47866a91b47d7aeef7c07e0b557517e4776c/Screen-Shot-2020-03-03-at-7.45.29-PM.png" data-mid="62632200" border="0"  src="https://freight.cargo.site/w/1000/i/3a8ac44887e1934facb2b14f056b47866a91b47d7aeef7c07e0b557517e4776c/Screen-Shot-2020-03-03-at-7.45.29-PM.png" /&#62;
&#60;img width="3376" height="1660" width_o="3376" height_o="1660" data-src="https://freight.cargo.site/t/original/i/ac62da2c884fda6a594dd037204de92702a845ed90ba34141512e05ad4e60db8/Screen-Shot-2020-03-03-at-7.45.35-PM.png" data-mid="62632201" border="0"  src="https://freight.cargo.site/w/1000/i/ac62da2c884fda6a594dd037204de92702a845ed90ba34141512e05ad4e60db8/Screen-Shot-2020-03-03-at-7.45.35-PM.png" /&#62;
&#60;img width="3376" height="1660" width_o="3376" height_o="1660" data-src="https://freight.cargo.site/t/original/i/d1f9800620a7d3b914b236fb109305649ff75f48612c89377cb8c7db05d2a610/Screen-Shot-2020-03-03-at-7.45.39-PM.png" data-mid="62632202" border="0"  src="https://freight.cargo.site/w/1000/i/d1f9800620a7d3b914b236fb109305649ff75f48612c89377cb8c7db05d2a610/Screen-Shot-2020-03-03-at-7.45.39-PM.png" /&#62;
&#60;img width="3376" height="1660" width_o="3376" height_o="1660" data-src="https://freight.cargo.site/t/original/i/07801622fcfea6b87123972edd171e014b3ced929dd9558987acde0b635134a5/Screen-Shot-2020-03-03-at-7.45.43-PM.png" data-mid="62632203" border="0"  src="https://freight.cargo.site/w/1000/i/07801622fcfea6b87123972edd171e014b3ced929dd9558987acde0b635134a5/Screen-Shot-2020-03-03-at-7.45.43-PM.png" /&#62;
&#60;img width="3376" height="1660" width_o="3376" height_o="1660" data-src="https://freight.cargo.site/t/original/i/f821d3119707914cd77fd519102b7c807a8f9ea9c30ea0685388d5a7aa349b33/Screen-Shot-2020-03-03-at-7.45.47-PM.png" data-mid="62632204" border="0"  src="https://freight.cargo.site/w/1000/i/f821d3119707914cd77fd519102b7c807a8f9ea9c30ea0685388d5a7aa349b33/Screen-Shot-2020-03-03-at-7.45.47-PM.png" /&#62;
&#60;img width="3376" height="1660" width_o="3376" height_o="1660" data-src="https://freight.cargo.site/t/original/i/88ac7d34acfced6e7141e4fd47a6e91f213823858dcdb610a4676f6065424c80/Screen-Shot-2020-03-03-at-7.45.52-PM.png" data-mid="62632205" border="0"  src="https://freight.cargo.site/w/1000/i/88ac7d34acfced6e7141e4fd47a6e91f213823858dcdb610a4676f6065424c80/Screen-Shot-2020-03-03-at-7.45.52-PM.png" /&#62;
&#60;img width="3376" height="1660" width_o="3376" height_o="1660" data-src="https://freight.cargo.site/t/original/i/8a2bd6e4f11b901394199146285a5d4283b287384e964e51cde1e405929c58f2/Screen-Shot-2020-03-03-at-7.45.56-PM.png" data-mid="62632206" border="0"  src="https://freight.cargo.site/w/1000/i/8a2bd6e4f11b901394199146285a5d4283b287384e964e51cde1e405929c58f2/Screen-Shot-2020-03-03-at-7.45.56-PM.png" /&#62;


	Information &#38;amp; data support
	
	Background Research

/ Future Market&#38;nbsp;


&#60;img width="3116" height="1508" width_o="3116" height_o="1508" data-src="https://freight.cargo.site/t/original/i/aaa7c4b65412c643a5bd11c07ab734918636ae60579312b025a9a0cbe1bbaba8/Screen-Shot-2020-03-03-at-8.00.52-PM.png" data-mid="62632514" border="0"  src="https://freight.cargo.site/w/1000/i/aaa7c4b65412c643a5bd11c07ab734918636ae60579312b025a9a0cbe1bbaba8/Screen-Shot-2020-03-03-at-8.00.52-PM.png" /&#62;
&#60;img width="3116" height="1508" width_o="3116" height_o="1508" data-src="https://freight.cargo.site/t/original/i/b5abfcb46b15444cf6852bd3b015a844d30536f536e7cd7d4b54579b359a61d9/Screen-Shot-2020-03-03-at-8.00.56-PM.png" data-mid="62632515" border="0"  src="https://freight.cargo.site/w/1000/i/b5abfcb46b15444cf6852bd3b015a844d30536f536e7cd7d4b54579b359a61d9/Screen-Shot-2020-03-03-at-8.00.56-PM.png" /&#62;


	Information &#38;amp; data support
	
	Background Research

/ Future Solution
	&#60;img width="2730" height="1740" width_o="2730" height_o="1740" data-src="https://freight.cargo.site/t/original/i/726edc936490d30a001188cc9155e827ca81387b237ffaca4ec7c20417d71bed/Screen-Shot-2020-03-03-at-8.02.12-PM.png" data-mid="62632543" border="0"  src="https://freight.cargo.site/w/1000/i/726edc936490d30a001188cc9155e827ca81387b237ffaca4ec7c20417d71bed/Screen-Shot-2020-03-03-at-8.02.12-PM.png" /&#62;


	Information &#38;amp; data support
	
	Background Research

/ Potential Partnership
	
&#60;img width="3350" height="1296" width_o="3350" height_o="1296" data-src="https://freight.cargo.site/t/original/i/23c925f630ba9070d0b36e2e41b875cf5aec1cdcb1f7ed0318d00c66b078eb96/Screen-Shot-2020-03-03-at-8.04.21-PM.png" data-mid="62632636" border="0"  src="https://freight.cargo.site/w/1000/i/23c925f630ba9070d0b36e2e41b875cf5aec1cdcb1f7ed0318d00c66b078eb96/Screen-Shot-2020-03-03-at-8.04.21-PM.png" /&#62;
&#60;img width="3350" height="1296" width_o="3350" height_o="1296" data-src="https://freight.cargo.site/t/original/i/b85e44a64b4d35531cd0dcbfbfb9f35f290733633212b241f118fa30d46c2cfc/Screen-Shot-2020-03-03-at-8.04.32-PM.png" data-mid="62632637" border="0"  src="https://freight.cargo.site/w/1000/i/b85e44a64b4d35531cd0dcbfbfb9f35f290733633212b241f118fa30d46c2cfc/Screen-Shot-2020-03-03-at-8.04.32-PM.png" /&#62;
&#60;img width="3350" height="1296" width_o="3350" height_o="1296" data-src="https://freight.cargo.site/t/original/i/ecabb252a2a1dc7086e4a1a5cad2330c3007479cfaf35bcfba196b776237eafe/Screen-Shot-2020-03-03-at-8.04.34-PM.png" data-mid="62632638" border="0"  src="https://freight.cargo.site/w/1000/i/ecabb252a2a1dc7086e4a1a5cad2330c3007479cfaf35bcfba196b776237eafe/Screen-Shot-2020-03-03-at-8.04.34-PM.png" /&#62;
&#60;img width="3350" height="1296" width_o="3350" height_o="1296" data-src="https://freight.cargo.site/t/original/i/a02f3814c30c2fabda2e34c5c0378c2ae43527eedfc7a2d729239ee529b7059f/Screen-Shot-2020-03-03-at-8.04.57-PM.png" data-mid="62632639" border="0"  src="https://freight.cargo.site/w/1000/i/a02f3814c30c2fabda2e34c5c0378c2ae43527eedfc7a2d729239ee529b7059f/Screen-Shot-2020-03-03-at-8.04.57-PM.png" /&#62;
&#60;img width="3350" height="1296" width_o="3350" height_o="1296" data-src="https://freight.cargo.site/t/original/i/26ba40bfb7882a9615232e3bc53eaec96f4d02e03993d3d35a184af3ce3b28d6/Screen-Shot-2020-03-03-at-8.05.07-PM.png" data-mid="62632640" border="0"  src="https://freight.cargo.site/w/1000/i/26ba40bfb7882a9615232e3bc53eaec96f4d02e03993d3d35a184af3ce3b28d6/Screen-Shot-2020-03-03-at-8.05.07-PM.png" /&#62;
&#60;img width="3350" height="1296" width_o="3350" height_o="1296" data-src="https://freight.cargo.site/t/original/i/b989d27bfb57701d1e5b4ec145f7a08bb144f0d498f87d3f115a26a51136ff11/Screen-Shot-2020-03-03-at-8.05.09-PM.png" data-mid="62632641" border="0"  src="https://freight.cargo.site/w/1000/i/b989d27bfb57701d1e5b4ec145f7a08bb144f0d498f87d3f115a26a51136ff11/Screen-Shot-2020-03-03-at-8.05.09-PM.png" /&#62;
&#60;img width="3350" height="1296" width_o="3350" height_o="1296" data-src="https://freight.cargo.site/t/original/i/e6c1dfa91352c81b1d239c558a2c7df57d3074eaf801e3ca05c7b19fad907756/Screen-Shot-2020-03-03-at-8.05.11-PM.png" data-mid="62632642" border="0"  src="https://freight.cargo.site/w/1000/i/e6c1dfa91352c81b1d239c558a2c7df57d3074eaf801e3ca05c7b19fad907756/Screen-Shot-2020-03-03-at-8.05.11-PM.png" /&#62;


	Download app
	
	Try Bogoo at App store︎ Bogoo ︎


	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/90c39a78cf0ad0e68c1c1de73fc9b5b1ccd43f317acdf300d0b1968ead4d37cb/app-store-2.png" data-mid="62635708" border="0"  src="https://freight.cargo.site/w/1000/i/90c39a78cf0ad0e68c1c1de73fc9b5b1ccd43f317acdf300d0b1968ead4d37cb/app-store-2.png" /&#62;


	Project Credit:
	Project Lead: &#38;nbsp; &#38;nbsp; Felix Fu&#38;nbsp; &#38;nbsp;&#38;nbsp;
Assosiated Lead: &#38;nbsp; &#38;nbsp; Natalie Bai

	UI Designer: &#38;nbsp; &#38;nbsp; Chill Li

UI Designer:&#38;nbsp; &#38;nbsp; Shannon, 

Graphic Designer:&#38;nbsp; &#38;nbsp; Mitchell Hou

Experience Designer: &#38;nbsp; &#38;nbsp; Jiazheng Zhao

3D Artist: &#38;nbsp; &#38;nbsp; Jiawen Liang


External Help: &#38;nbsp; &#38;nbsp; Yi Qing

	Chinese Copy: &#38;nbsp; &#38;nbsp; Stone Liu

English Copy: &#38;nbsp; &#38;nbsp; Feng Qiao

Account: &#38;nbsp; &#38;nbsp; Lesley Zhang


	Chinese Copy: &#38;nbsp; &#38;nbsp; Stone Liu

English Copy: &#38;nbsp; &#38;nbsp; Feng Qiao

Account: &#38;nbsp; &#38;nbsp; Lesley Zhang

	View Other Projects
	
</description>
		
	</item>
		
		
	<item>
		<title>Project NewØNE / Digital &#38; AR/VR Experience design to advertise my studio</title>
				
		<link>https://felix-fu.com/Project-NewONE-Digital-AR-VR-Experience-design-to-advertise-my-studio-1</link>

		<pubDate>Thu, 23 Jan 2020 06:54:44 +0000</pubDate>

		<dc:creator>Felix-Fu-Design</dc:creator>

		<guid isPermaLink="true">https://felix-fu.com/Project-NewONE-Digital-AR-VR-Experience-design-to-advertise-my-studio-1</guid>

		<description>

	Project: 
NewØNE
	
	Project Catagory:

Real-life CaseMy Role in projectProject Lead&#38;nbsp;
Presentation Deck:

︎Project&#38;nbsp;NewØNE ︎


	In 2018, I established NØNE STUDIO in Shenzhen. After one and a half years of development, we have cooperated with high-profile clients such as Tencent, Porsche China, and The Palace Museum. 

&#38;nbsp; &#38;nbsp; At the same time, in order to let our studio be known to more people, we held the online and offline events 	and set the student and faculty in School of Visual Arts as our target audience. 
&#38;nbsp; &#38;nbsp; Throughout the campaign, we have incorporated elements of facial AR, environmental AR, Web VR, and Social media promotion ad, so that our studio has received a lot of user attention and encouragement and respect from schools and competitors in the industry as the final outcome.


&#60;img width="6656" height="3744" width_o="6656" height_o="3744" data-src="https://freight.cargo.site/t/original/i/d794990e4be2b314380784761dd21203089f25efeac1630762ca9f92d392b2f7/.jpg" data-mid="59251300" border="0"  src="https://freight.cargo.site/w/1000/i/d794990e4be2b314380784761dd21203089f25efeac1630762ca9f92d392b2f7/.jpg" /&#62;


	Structure
	
	Goal: Increase popularity.
TA: SVA commmunity.

	&#60;img width="3210" height="968" width_o="3210" height_o="968" data-src="https://freight.cargo.site/t/original/i/d1f1ee4c94652dd42a7c67cfac4291d33d4e292c41aed616d3e5c544c5b4c42e/WX20200302-1504452x.png" data-mid="62499343" border="0"  src="https://freight.cargo.site/w/1000/i/d1f1ee4c94652dd42a7c67cfac4291d33d4e292c41aed616d3e5c544c5b4c42e/WX20200302-1504452x.png" /&#62;


	Timeframe

	
	Project Length: 4 weeks.3 Sections &#38;amp; 6 Components.


&#60;img width="3240" height="1492" width_o="3240" height_o="1492" data-src="https://freight.cargo.site/t/original/i/269d9de9f5e3962fd328151475dc5b9081e7be6d914d52c82cd6e31119852c69/WX20200302-1558122x.png" data-mid="62503528" border="0"  src="https://freight.cargo.site/w/1000/i/269d9de9f5e3962fd328151475dc5b9081e7be6d914d52c82cd6e31119852c69/WX20200302-1558122x.png" /&#62;


	Social Media&#38;nbsp;
	
	93.1% SVA student use Instagram more than once a day.&#38;nbsp;
Our TA have vision-oriented reading habit.


	&#60;img width="2824" height="1156" width_o="2824" height_o="1156" data-src="https://freight.cargo.site/t/original/i/281c6ccac8bdd5401a3f58ebccecaf4a980bb4129fd661e1c74b5647dd83eac6/ins-account.png" data-mid="59504669" border="0"  src="https://freight.cargo.site/w/1000/i/281c6ccac8bdd5401a3f58ebccecaf4a980bb4129fd661e1c74b5647dd83eac6/ins-account.png" /&#62;


	Face Filter&#38;nbsp;
	
	ID Card is the most memorable in SVA community.&#38;nbsp;
Created face filter to allow our TA to share.

	&#60;img width="600" height="368" width_o="600" height_o="368" data-src="https://freight.cargo.site/t/original/i/c42af8078fa0f956059aa7868f5f37836b921da083265f5a4349f2e2e0d7ccc9/ezgif.com-video-to-gif-16.gif" data-mid="62500640" border="0" data-scale="71" src="https://freight.cargo.site/w/600/i/c42af8078fa0f956059aa7868f5f37836b921da083265f5a4349f2e2e0d7ccc9/ezgif.com-video-to-gif-16.gif" /&#62;
&#60;img width="540" height="384" width_o="540" height_o="384" data-src="https://freight.cargo.site/t/original/i/2dd71721dab235cdae5d0808d1cebbac9f76b0e3a5d8a0d8328df5b8746c358a/ezgif.com-resize.gif" data-mid="59505272" border="0" data-scale="79" src="https://freight.cargo.site/w/540/i/2dd71721dab235cdae5d0808d1cebbac9f76b0e3a5d8a0d8328df5b8746c358a/ezgif.com-resize.gif" /&#62;


	AR Exhibition
	
	Location: SVA LobbyFour touchpoints total.


	&#60;img width="2882" height="1690" width_o="2882" height_o="1690" data-src="https://freight.cargo.site/t/original/i/a37e559b6492c5fc00d3c34ff049b302ce0a81e2c509fb3f31ad2b4b44a39079/floor-plan.png" data-mid="59508698" border="0"  src="https://freight.cargo.site/w/1000/i/a37e559b6492c5fc00d3c34ff049b302ce0a81e2c509fb3f31ad2b4b44a39079/floor-plan.png" /&#62;


	Entry &#38;amp; Aisle
	
	Touchpoint 01 &#38;amp; 03
Wayfinding Hint:
 Interactive Lotus
Proximity effect


&#60;img width="2302" height="1606" width_o="2302" height_o="1606" data-src="https://freight.cargo.site/t/original/i/b1a0354f3b144fc419f125825d44569e42b920d16f456799b47b3ac08311b3c2/entry.png" data-mid="59509697" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/b1a0354f3b144fc419f125825d44569e42b920d16f456799b47b3ac08311b3c2/entry.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="700" height="490" width_o="700" height_o="490" data-src="https://freight.cargo.site/t/original/i/6157d712026486c2c0e9d6dfaa0332140d52372c64abf3afbfe1b13212d598a4/ezgif.com-resize-2.gif" data-mid="59509633" border="0" data-scale="48" src="https://freight.cargo.site/w/700/i/6157d712026486c2c0e9d6dfaa0332140d52372c64abf3afbfe1b13212d598a4/ezgif.com-resize-2.gif" /&#62;


	Main Stage
	
	Touchpoint 02&#38;nbsp;Exhibition Introduction, Studio symbol with interactive elements.
	&#60;img width="3580" height="2012" width_o="3580" height_o="2012" data-src="https://freight.cargo.site/t/original/i/844ca1395b91191bc0e97ee3d99a9fa7a7ffa6fa3cebc9ab778e33a66dc4861c/main-stage.png" data-mid="59508806" border="0"  src="https://freight.cargo.site/w/1000/i/844ca1395b91191bc0e97ee3d99a9fa7a7ffa6fa3cebc9ab778e33a66dc4861c/main-stage.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;


	AR Experience Room
	
	Touchpoint 04 Abstract Interactive sculpture to allow visitor explore and play.

	&#60;img width="2460" height="1654" width_o="2460" height_o="1654" data-src="https://freight.cargo.site/t/original/i/2d4520cd543b1e083c1fc9513e48dbe3ad92a4788426e600c4a7c6352e6e2aa1/6-rooms.png" data-mid="59509825" border="0"  src="https://freight.cargo.site/w/1000/i/2d4520cd543b1e083c1fc9513e48dbe3ad92a4788426e600c4a7c6352e6e2aa1/6-rooms.png" /&#62;


	3D Design
	
	Touchpoint 04 3D elements close look.
	&#60;img width="3304" height="1658" width_o="3304" height_o="1658" data-src="https://freight.cargo.site/t/original/i/4881ccc4b927ebef35a1ffcbc5673f81ebb79bfc80d71785981fff0a8b074076/feature-rooms.png" data-mid="59514299" border="0"  src="https://freight.cargo.site/w/1000/i/4881ccc4b927ebef35a1ffcbc5673f81ebb79bfc80d71785981fff0a8b074076/feature-rooms.png" /&#62;


	Events Openning&#38;nbsp;
	
	Reception dayEvent Introduction
	&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/18a59d50f7e1599cff6c1e7d67dfec1cc41fa4b1bcba87ad3bc6b00fa05bb1b6/ezgif.com-resize.jpg" data-mid="59514646" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/18a59d50f7e1599cff6c1e7d67dfec1cc41fa4b1bcba87ad3bc6b00fa05bb1b6/ezgif.com-resize.jpg" /&#62;


	Event Record


	Reception day
A user was exploring intercative elements in the mainstage
	&#60;img width="6656" height="3744" width_o="6656" height_o="3744" data-src="https://freight.cargo.site/t/original/i/d794990e4be2b314380784761dd21203089f25efeac1630762ca9f92d392b2f7/.jpg" data-mid="59251300" border="0"  src="https://freight.cargo.site/w/1000/i/d794990e4be2b314380784761dd21203089f25efeac1630762ca9f92d392b2f7/.jpg" /&#62;


VR Gallery Showcase
	
	Reception dayShowcasing VR gallery with Oculus Quest.
	&#60;img width="2422" height="1614" width_o="2422" height_o="1614" data-src="https://freight.cargo.site/t/original/i/876f7ff09f3f50cf122097e8b3d4bbd320bae4276d1a49a8b6b52f645b2461e4/Test-VR.png" data-mid="59514774" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/876f7ff09f3f50cf122097e8b3d4bbd320bae4276d1a49a8b6b52f645b2461e4/Test-VR.png" /&#62;


Event Record


	Reception day
Several users were exploring 6 individual rooms.
	&#60;img width="2826" height="1878" width_o="2826" height_o="1878" data-src="https://freight.cargo.site/t/original/i/2b23df2439ef00d06d0b5f9da4988e93ee419b18f4b0439ae4a7b499a2cdf845/exhibition-day01.png" data-mid="59515322" border="0"  src="https://freight.cargo.site/w/1000/i/2b23df2439ef00d06d0b5f9da4988e93ee419b18f4b0439ae4a7b499a2cdf845/exhibition-day01.png" /&#62;


	Event Record
	
	Reception day
Detail looks of individual rooms.
	&#60;img width="2744" height="1826" width_o="2744" height_o="1826" data-src="https://freight.cargo.site/t/original/i/dfa0071d933b96c39d11e5704b0a2887cfd3d01ec52ad8cfe025b13d52430061/exhibition-day02.png" data-mid="59515329" border="0"  src="https://freight.cargo.site/w/1000/i/dfa0071d933b96c39d11e5704b0a2887cfd3d01ec52ad8cfe025b13d52430061/exhibition-day02.png" /&#62;


	Event Record

WebVR Gallery

	
	Reception day
Time-Lapse Video
Several users were exploring the main stage


	&#60;img width="567" height="319" width_o="567" height_o="319" data-src="https://freight.cargo.site/t/original/i/c0b07403791d2cec55083b080f7bc1f07333fb869650b9194ffe44db2b24bc12/ezgif.com-resize-1.gif" data-mid="59515390" border="0" data-scale="100" src="https://freight.cargo.site/w/567/i/c0b07403791d2cec55083b080f7bc1f07333fb869650b9194ffe44db2b24bc12/ezgif.com-resize-1.gif" /&#62;

&#60;img width="2846" height="1504" width_o="2846" height_o="1504" data-src="https://freight.cargo.site/t/original/i/024d01bce0f5a1b3b528cb7e25aede584966f22defacd47977635971e1c149c2/VR-Gallery-entry01.png" data-mid="59515776" border="0"  src="https://freight.cargo.site/w/1000/i/024d01bce0f5a1b3b528cb7e25aede584966f22defacd47977635971e1c149c2/VR-Gallery-entry01.png" /&#62;


	WebVR Base
	
	Html language + A-Frame Java script in Glitch&#38;nbsp;

	&#60;img width="800" height="431" width_o="800" height_o="431" data-src="https://freight.cargo.site/t/original/i/63c70d9a4b2846ef40fdd3790dcc16d1a832a43a73af38017e2fa8459e3cbf52/ezgif.com-video-to-gif-5.gif" data-mid="59516235" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/63c70d9a4b2846ef40fdd3790dcc16d1a832a43a73af38017e2fa8459e3cbf52/ezgif.com-video-to-gif-5.gif" /&#62;


	WebVR
Gallery
	

	User could walk arround or interact with the elements in the space.&#38;nbsp;
	&#60;img width="1200" height="647" width_o="1200" height_o="647" data-src="https://freight.cargo.site/t/original/i/a4e8a132632a9b080283c9789fbce33587b06aa23a1a09d6d34e8aa0293e0cc2/ezgif.com-resize.gif" data-mid="59516208" border="0"  src="https://freight.cargo.site/w/1000/i/a4e8a132632a9b080283c9789fbce33587b06aa23a1a09d6d34e8aa0293e0cc2/ezgif.com-resize.gif" /&#62;


	Showcase 3D Works
	

	Showcase station for specific case study to show the three-dimension detail in virtual space.
	&#60;img width="2882" height="1546" width_o="2882" height_o="1546" data-src="https://freight.cargo.site/t/original/i/75a52a18e0342bd21a57e891b99a09089c9378ad530b2213a2d9bdc293a7c0b1/VR-gallery-01.png" data-mid="59516886" border="0"  src="https://freight.cargo.site/w/1000/i/75a52a18e0342bd21a57e891b99a09089c9378ad530b2213a2d9bdc293a7c0b1/VR-gallery-01.png" /&#62;


	VR Gallery in AR Space

	
	Bring our 3D VR gallery into our life.


	&#60;img width="600" height="419" width_o="600" height_o="419" data-src="https://freight.cargo.site/t/original/i/4dab47c49a6d57f7f69a98cf53c71d0bc50f481889f1f51ee0a65b071e929aee/ezgif.com-video-to-gif-1.gif" data-mid="59516937" border="0"  src="https://freight.cargo.site/w/600/i/4dab47c49a6d57f7f69a98cf53c71d0bc50f481889f1f51ee0a65b071e929aee/ezgif.com-video-to-gif-1.gif" /&#62;


	Final Outcome
	
	Analytics data from instagram official account backstage &#38;amp; instagram ad promotion backstage 


	&#60;img width="3300" height="1772" width_o="3300" height_o="1772" data-src="https://freight.cargo.site/t/original/i/bcbd0afb8609c1610e439b6563cb82ef97df3cd5c990cc5032502d521f8af3bb/WX20200302-1706572x.png" data-mid="62509089" border="0"  src="https://freight.cargo.site/w/1000/i/bcbd0afb8609c1610e439b6563cb82ef97df3cd5c990cc5032502d521f8af3bb/WX20200302-1706572x.png" /&#62;


	Project Credit:
	
	AR / VR Designer: Felix FuMotion Designer: Natalie Bai
UI / UX / Graphic Design: Natalie &#38;amp; Felix


Other Projects:&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>NEO / Digital rebrand &#38; Website design for cryptocurrency company Neo</title>
				
		<link>https://felix-fu.com/NEO-Digital-rebrand-Website-design-for-cryptocurrency-company-Neo</link>

		<pubDate>Wed, 04 Mar 2020 15:47:21 +0000</pubDate>

		<dc:creator>Felix-Fu-Design</dc:creator>

		<guid isPermaLink="true">https://felix-fu.com/NEO-Digital-rebrand-Website-design-for-cryptocurrency-company-Neo</guid>

		<description>

	NEO
	
	Project Catagory:

Real-life CaseMy Role in projectR/GA InternshipWebsite Link︎NEO︎


	Neo is an open-source, community driven platform that is leveraging the intrinsic advantages of blockchain technology to realize the optimized digital world of the future. 


We used the third anniversary of the MainNet launch as an opportunity to debut the new Neo brand. The revamp includes an update to the logo, fonts, and brand colors, which are outlined in the Neo Brand Book. Updates to the Neo logo have been made across its social media accounts.


&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/68f188de5000b225d35122fc63ae71f81589cbcdc858b78991717a598a57733d/ezgif.com-resize.gif" data-mid="62695157" border="0"  src="https://freight.cargo.site/w/1000/i/68f188de5000b225d35122fc63ae71f81589cbcdc858b78991717a598a57733d/ezgif.com-resize.gif" /&#62;
&#60;img width="2694" height="14" width_o="2694" height_o="14" data-src="https://freight.cargo.site/t/original/i/932126f061cb8e2297f2b80634ca8c4ba6e53a3b3a90709e48244f6a78490983/WX20200304-1049372x.png" data-mid="62695354" border="0"  src="https://freight.cargo.site/w/1000/i/932126f061cb8e2297f2b80634ca8c4ba6e53a3b3a90709e48244f6a78490983/WX20200304-1049372x.png" /&#62;
&#60;img width="6656" height="3744" width_o="6656" height_o="3744" data-src="https://freight.cargo.site/t/original/i/f388ac992b163d220db32cc6b1110930628631164c2ac0559fe9046f34f9439e/Neo-logo.jpg" data-mid="62695158" border="0"  src="https://freight.cargo.site/w/1000/i/f388ac992b163d220db32cc6b1110930628631164c2ac0559fe9046f34f9439e/Neo-logo.jpg" /&#62;


&#60;img width="3214" height="1600" width_o="3214" height_o="1600" data-src="https://freight.cargo.site/t/original/i/78b7c99c091b3dd8ab99e853a279280ef7392aeaac722a562b21f155d3bf97c7/logo03.png" data-mid="62695160" border="0"  src="https://freight.cargo.site/w/1000/i/78b7c99c091b3dd8ab99e853a279280ef7392aeaac722a562b21f155d3bf97c7/logo03.png" /&#62;
&#60;img width="3214" height="1600" width_o="3214" height_o="1600" data-src="https://freight.cargo.site/t/original/i/267056959e2360fac73644383ac0faf0f62e068bce5847b62ac5160deb0bac97/logo02.png" data-mid="62695159" border="0"  src="https://freight.cargo.site/w/1000/i/267056959e2360fac73644383ac0faf0f62e068bce5847b62ac5160deb0bac97/logo02.png" /&#62;


	Logo Overview

	
	Neo’s branding is a graphical representation of Neo’s vision and identity. While depicting the first letter of the Neo logo, the Neo doorway also symbolizes Neo’s role as the connection to the smart economy. Its colors are carefully 
chosen to illustrate two important characteristics of the Neo blockchain: young and evergrowing. Inspired by latest graphic design trends, lowercase letters are used in the logo to deliver a smooth, non-intrusive and consistent user experience.


This modern and contemporary logo is optimized for usage in digital contexts and helps Neo to stand 
out in a cluttered blockchain marketspace


	&#60;img width="3002" height="1814" width_o="3002" height_o="1814" data-src="https://freight.cargo.site/t/original/i/c49e8ae7d6e39a1841730102101143475f4008376f0cf782d70eb5db2f13b805/logo-grid-01.png" data-mid="62695161" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/c49e8ae7d6e39a1841730102101143475f4008376f0cf782d70eb5db2f13b805/logo-grid-01.png" /&#62;


	Exclusion Zone


Here are the guidelines for the use 
of the exclusion zones (clearance 
space) around the logo, as well as 
the minimum sizes to be used for horizontal and vertical logos.No 
graphic element should be placed 
within the exclusion zones. 
Minimum sizes have been set 
according to legibility and clarity.


	&#60;img width="2650" height="1768" width_o="2650" height_o="1768" data-src="https://freight.cargo.site/t/original/i/bc99bed044203ec0c5fcfd9b82a39aaf2311eda27ca3e2908ef3413c92e16898/Logo-clear-space.png" data-mid="62695162" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bc99bed044203ec0c5fcfd9b82a39aaf2311eda27ca3e2908ef3413c92e16898/Logo-clear-space.png" /&#62;


Color Palette


The color palette is essential for 
building awareness and association 
with the Neo branding and should be consistently applied across all communications. Always match the 
colors to the Pantone, CMYK, and 
RGB color guide specified on this 
page. The secondary palette adds flexibility to the palette and range 
to the system. These colors are recommended to break up large 
fields 
of primary colors.


	&#60;img width="3022" height="1610" width_o="3022" height_o="1610" data-src="https://freight.cargo.site/t/original/i/c8f7b865510a8215cc8d2e346bc00496f00cde6890ffd6d6eb7b25cf00227897/color-palette.png" data-mid="62695163" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/c8f7b865510a8215cc8d2e346bc00496f00cde6890ffd6d6eb7b25cf00227897/color-palette.png" /&#62;


Icon Samples


Here are samples for icon designs, 
with the Neo branding style.


	&#60;img width="3300" height="1500" width_o="3300" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4fc885610bf2ac4e2496ddd356f02af530fe960b309a90cf1526cefeee9d16b3/icons.png" data-mid="62695164" border="0"  src="https://freight.cargo.site/w/1000/i/4fc885610bf2ac4e2496ddd356f02af530fe960b309a90cf1526cefeee9d16b3/icons.png" /&#62;


	Website Detail
	
	Neo website home page
	&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/1704f79eeccb2a75e919efb1186875c3cfd5e53374c9a94165c5e489ae7b466f/ezgif.com-resize-3.gif" data-mid="62695168" border="0"  src="https://freight.cargo.site/w/960/i/1704f79eeccb2a75e919efb1186875c3cfd5e53374c9a94165c5e489ae7b466f/ezgif.com-resize-3.gif" /&#62;


	Website Detail
	
	Neo website about page
	&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/c1fa900979fdd8fd0425ae619fbf4f2e67cc60080fdd00db6161366da2911761/ezgif.com-resize-2.gif" data-mid="62695167" border="0"  src="https://freight.cargo.site/w/1000/i/c1fa900979fdd8fd0425ae619fbf4f2e67cc60080fdd00db6161366da2911761/ezgif.com-resize-2.gif" /&#62;


	Website Detail
	
	Neo website developer page
	&#60;img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/6b8b0ae96080bb194d923e8daa30993ffd30323212f1af6ef5939be8edd3f3e1/ezgif.com-resize-5.gif" data-mid="62695169" border="0"  src="https://freight.cargo.site/w/1000/i/6b8b0ae96080bb194d923e8daa30993ffd30323212f1af6ef5939be8edd3f3e1/ezgif.com-resize-5.gif" /&#62;


	Website Detail
	
	Neo website wallet page
	&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/bf543edb394c8db9d16b5d71e3e5aac3d479296f4351cc5e09e77233d62a4050/ezgif.com-resize-6.gif" data-mid="62695170" border="0"  src="https://freight.cargo.site/w/1000/i/bf543edb394c8db9d16b5d71e3e5aac3d479296f4351cc5e09e77233d62a4050/ezgif.com-resize-6.gif" /&#62;


	Website Detail
	
	
	Neo website ecosystem&#38;nbsp;
	&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/9b3aa862440433c76693f9eaa8bd74045a24b1a11d6aa9e839ee140a62f00466/ezgif.com-resize-7.gif" data-mid="62695171" border="0"  src="https://freight.cargo.site/w/960/i/9b3aa862440433c76693f9eaa8bd74045a24b1a11d6aa9e839ee140a62f00466/ezgif.com-resize-7.gif" /&#62;


	Website Detail
	
	
	Neo website discover page
	&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/7a38d481ffb7a1f67fe82c96a55f1933855139e11be57f67573f070844bc9537/ezgif.com-resize-8.gif" data-mid="62695172" border="0"  src="https://freight.cargo.site/w/1000/i/7a38d481ffb7a1f67fe82c96a55f1933855139e11be57f67573f070844bc9537/ezgif.com-resize-8.gif" /&#62;


	Website Detail
	
	Neo website 
Chinese version
	&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/b74c13e0dcfeff63c45de2beed05605ce6ed028814eaf3ecb40a929c5637a64e/ezgif.com-resize-9.gif" data-mid="62695173" border="0"  src="https://freight.cargo.site/w/1000/i/b74c13e0dcfeff63c45de2beed05605ce6ed028814eaf3ecb40a929c5637a64e/ezgif.com-resize-9.gif" /&#62;


Project CreditProject lead: Kaki Law, Kurt FengDesigner: Jennifer Tan, Felix Fu

Other Project:</description>
		
	</item>
		
		
	<item>
		<title>MAD+ / UI/UX &#38; 3D Print Experience design for Museum of Art and Design</title>
				
		<link>https://felix-fu.com/MAD-UI-UX-3D-Print-Experience-design-for-Museum-of-Art-and-Design</link>

		<pubDate>Thu, 23 Jan 2020 07:01:35 +0000</pubDate>

		<dc:creator>Felix-Fu-Design</dc:creator>

		<guid isPermaLink="true">https://felix-fu.com/MAD-UI-UX-3D-Print-Experience-design-for-Museum-of-Art-and-Design</guid>

		<description>


	MAD+


	Project Catagory:

Personal project

My role in the project:

Project leadPresentation Deck:︎MAD+︎


	MAD + is an interactive experience design for the Museum of Art and Design. MAD + provide 3D print service to allow people to get three-dimensional souvenirs after their visit in MAD. 


The design of this application is aiming to help the museum gain more population and showcase the beauty of the hand-craft artworks.


	&#60;img width="6656" height="3744" width_o="6656" height_o="3744" data-src="https://freight.cargo.site/t/original/i/51b230360ac7b9cff276b22a11a3a1207197c1f76e13a239aee6353f62f4a311/MAD-.jpg" data-mid="59251518" border="0"  src="https://freight.cargo.site/w/1000/i/51b230360ac7b9cff276b22a11a3a1207197c1f76e13a239aee6353f62f4a311/MAD-.jpg" /&#62;


	Secondary Research
	&#60;img width="960" height="445" width_o="960" height_o="445" data-src="https://freight.cargo.site/t/original/i/0321d216940718f0648adadf6f13a2a11f38af49530e0cbad5294410ba8c347a/Research-03.gif" data-mid="59527564" border="0" data-scale="48" src="https://freight.cargo.site/w/960/i/0321d216940718f0648adadf6f13a2a11f38af49530e0cbad5294410ba8c347a/Research-03.gif" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#60;img width="800" height="371" width_o="800" height_o="371" data-src="https://freight.cargo.site/t/original/i/657d4428f08df2acdb3c56289370ccb3ca52ac708525c297e8b420ee1e8eccd0/research-01.gif" data-mid="59527361" border="0" data-scale="48" src="https://freight.cargo.site/w/800/i/657d4428f08df2acdb3c56289370ccb3ca52ac708525c297e8b420ee1e8eccd0/research-01.gif" /&#62;
&#60;img width="3362" height="1560" width_o="3362" height_o="1560" data-src="https://freight.cargo.site/t/original/i/348b81e88db6613108574e0bf3eae19c5f34d61a5cd16aa77de29c651ed11c16/Screen-Shot-2020-01-26-at-10.40.54-PM.png" data-mid="59527608" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/348b81e88db6613108574e0bf3eae19c5f34d61a5cd16aa77de29c651ed11c16/Screen-Shot-2020-01-26-at-10.40.54-PM.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="800" height="371" width_o="800" height_o="371" data-src="https://freight.cargo.site/t/original/i/7d32a60faceedf7521f0ad0032e4cf184b78bcff8a12e2012b179ad3674ba189/Research-02.gif" data-mid="59527563" border="0" data-scale="48" src="https://freight.cargo.site/w/800/i/7d32a60faceedf7521f0ad0032e4cf184b78bcff8a12e2012b179ad3674ba189/Research-02.gif" /&#62;


	Primary Research&#38;nbsp;
&#38;amp; Research Comparison
	&#60;img width="3362" height="1560" width_o="3362" height_o="1560" data-src="https://freight.cargo.site/t/original/i/7e245ff96ec4fed26e404de2cb1285654ec6171ead4f4bc27a58cbbd53ba2ec5/Screen-Shot-2020-01-26-at-10.45.28-PM.png" data-mid="59527743" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/7e245ff96ec4fed26e404de2cb1285654ec6171ead4f4bc27a58cbbd53ba2ec5/Screen-Shot-2020-01-26-at-10.45.28-PM.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="3362" height="1560" width_o="3362" height_o="1560" data-src="https://freight.cargo.site/t/original/i/97df5fcdccdf3e183f64f1adca3ea9eea7ccffb02bd30592e6cdc90bc4756116/Screen-Shot-2020-01-26-at-10.46.31-PM.png" data-mid="59527740" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/97df5fcdccdf3e183f64f1adca3ea9eea7ccffb02bd30592e6cdc90bc4756116/Screen-Shot-2020-01-26-at-10.46.31-PM.png" /&#62;
&#60;img width="3362" height="1560" width_o="3362" height_o="1560" data-src="https://freight.cargo.site/t/original/i/d554024f9333111eff9c10c1a23b115b2ecab2c487195c9df3d3dfc0c777c3bb/Screen-Shot-2020-01-26-at-10.46.27-PM.png" data-mid="59527741" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d554024f9333111eff9c10c1a23b115b2ecab2c487195c9df3d3dfc0c777c3bb/Screen-Shot-2020-01-26-at-10.46.27-PM.png" /&#62;


	User Journey

/ Individuals visit
	&#60;img width="7501" height="2929" width_o="7501" height_o="2929" data-src="https://freight.cargo.site/t/original/i/9b67aa012bc634de81b61ca2cdd81d3f0c255b29ecc8d8f0edca404c9ed99c2c/Asset-1_4x.png" data-mid="59528033" border="0"  src="https://freight.cargo.site/w/1000/i/9b67aa012bc634de81b61ca2cdd81d3f0c255b29ecc8d8f0edca404c9ed99c2c/Asset-1_4x.png" /&#62;


	User Journey

/ Group visit
	&#60;img width="9235" height="2664" width_o="9235" height_o="2664" data-src="https://freight.cargo.site/t/original/i/72e3e74c7aa58c34b79d4e2130d746f796fe956209557fcf1bfdf6f12a2363c8/Asset-2_4x.png" data-mid="59528035" border="0"  src="https://freight.cargo.site/w/1000/i/72e3e74c7aa58c34b79d4e2130d746f796fe956209557fcf1bfdf6f12a2363c8/Asset-2_4x.png" /&#62;


	System Map
&#38;amp; Eco-system analysis
	&#60;img width="6024" height="2821" width_o="6024" height_o="2821" data-src="https://freight.cargo.site/t/original/i/56b6623f216d848a07ddfb5fe0481174097cae075f48a3476706c267109fff89/system-map.jpg" data-mid="59528439" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/56b6623f216d848a07ddfb5fe0481174097cae075f48a3476706c267109fff89/system-map.jpg" /&#62;&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="3348" height="1390" width_o="3348" height_o="1390" data-src="https://freight.cargo.site/t/original/i/76a197cfb34a2023f3e6f818a9f6bfdf70adf14e14bd156447cfb2fa81328c66/solution.png" data-mid="59528495" border="0" data-scale="52" src="https://freight.cargo.site/w/1000/i/76a197cfb34a2023f3e6f818a9f6bfdf70adf14e14bd156447cfb2fa81328c66/solution.png" /&#62;


Product Brief
	
	
	MAD + is an interactive experience design for the Museum of Art and Design. MAD + provide 3D print service to allow people to get three-dimensional souvenirs after their visit in MAD. &#38;nbsp;Also thexisting of MAD+ solve the main problem that MAD has, which is low popularity. 
	&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/ed630fa5e8aca6796a6e4159239efe052a3198e45d1a7a91bc4d8df8fd4bba08/1.gif" data-mid="59528652" border="0"  src="https://freight.cargo.site/w/960/i/ed630fa5e8aca6796a6e4159239efe052a3198e45d1a7a91bc4d8df8fd4bba08/1.gif" /&#62;


	Logo Rationale
	
	In the design of the MAD PLUS, I made the MAD PLUS logo a dynamic one and incorporated 3D square elements into the design. At the same time, I created an icon system with MAD PLUS features, using the linear rectangle with little rounded corners as the basic style of the icon, and combining different function buttons with their characteristics.

	&#60;img width="1103" height="268" width_o="1103" height_o="268" data-src="https://freight.cargo.site/t/original/i/18cbd7a3cea2098a8cd9c27c3f8d5b5668a631da51d0820abdc230e9f15f608e/Logo-Rational.gif" data-mid="59528827" border="0"  src="https://freight.cargo.site/w/1000/i/18cbd7a3cea2098a8cd9c27c3f8d5b5668a631da51d0820abdc230e9f15f608e/Logo-Rational.gif" /&#62;


	3D Model
	
	Transfer 3D jewlery and schulpture that Museum of Art and Design has to the 3D souvenir.
	&#60;img width="3288" height="1198" width_o="3288" height_o="1198" data-src="https://freight.cargo.site/t/original/i/36ef1734f308235e8a2a323ed03871803714f358e0429afdaa159e3bfbfbeda2/ring01.png" data-mid="59528967" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/36ef1734f308235e8a2a323ed03871803714f358e0429afdaa159e3bfbfbeda2/ring01.png" /&#62;&#60;img width="3310" height="1186" width_o="3310" height_o="1186" data-src="https://freight.cargo.site/t/original/i/43ef4c9dbdb785859600af0284dcac952d062cfb037a37e0ba33ecd53b3dc8d0/ring2.png" data-mid="59529073" border="0"  src="https://freight.cargo.site/w/1000/i/43ef4c9dbdb785859600af0284dcac952d062cfb037a37e0ba33ecd53b3dc8d0/ring2.png" /&#62;&#60;img width="1657" height="598" width_o="1657" height_o="598" data-src="https://freight.cargo.site/t/original/i/7efb056a36fd344a4d30788a143d7dcb61059683462533e5480ec2e33338ccfd/ring3.gif" data-mid="59529095" border="0"  src="https://freight.cargo.site/w/1000/i/7efb056a36fd344a4d30788a143d7dcb61059683462533e5480ec2e33338ccfd/ring3.gif" /&#62;


	Opening Page &#38;amp;
Home Page
	
	Show the motion logo first then change the screen to the home pageIn the design of the homepage, I placed the real 3D items in the background part and merged the design UI with the background part in a subtle way, so that the overall UI picture style does not conflict, and the interface with different functions is convenient to switch.


	&#60;img width="473" height="444" width_o="473" height_o="444" data-src="https://freight.cargo.site/t/original/i/dc54c5153e37272f21d8bff24edb69068c005bacb8cf40efe93ad5b3744885ed/Opening-Page.gif" data-mid="59529264" border="0"  src="https://freight.cargo.site/w/473/i/dc54c5153e37272f21d8bff24edb69068c005bacb8cf40efe93ad5b3744885ed/Opening-Page.gif" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="678" height="1332" width_o="678" height_o="1332" data-src="https://freight.cargo.site/t/original/i/bfb895e84dfafae77a557d319367c4d14b7f720b397f4df0f892cd6f8325f91d/Opening-page.png" data-mid="59529286" border="0" data-scale="29" src="https://freight.cargo.site/w/678/i/bfb895e84dfafae77a557d319367c4d14b7f720b397f4df0f892cd6f8325f91d/Opening-page.png" /&#62;&#60;img width="2632" height="658" width_o="2632" height_o="658" data-src="https://freight.cargo.site/t/original/i/dda26276573a08ce14c636ac1fb3c622cb54137cc520c55623ae3556a6df91ed/Home-Hori.png" data-mid="59529514" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/dda26276573a08ce14c636ac1fb3c622cb54137cc520c55623ae3556a6df91ed/Home-Hori.png" /&#62;


	3D Close Look
	
	Provide the three dimensional view function to the artwork you want to see.
	
&#60;img width="700" height="395" width_o="700" height_o="395" data-src="https://freight.cargo.site/t/original/i/bc1753a75fde981f7bdc9b9d27a84ecd723569ca524e4d74c0056fcacf7e559e/Screen-Recording-2020-01-26-at-11.49.55-PM.gif" data-mid="59529669" border="0"  src="https://freight.cargo.site/w/700/i/bc1753a75fde981f7bdc9b9d27a84ecd723569ca524e4d74c0056fcacf7e559e/Screen-Recording-2020-01-26-at-11.49.55-PM.gif" /&#62;
&#60;img width="1744" height="6" width_o="1744" height_o="6" data-src="https://freight.cargo.site/t/original/i/855cfce312a1f32c83ead64ce98294e3a71beea2f0cb099427a71c6ae5fccc2b/WX20200315-1506372x.png" data-mid="63602504" border="0"  src="https://freight.cargo.site/w/1000/i/855cfce312a1f32c83ead64ce98294e3a71beea2f0cb099427a71c6ae5fccc2b/WX20200315-1506372x.png" /&#62;
&#60;img width="1744" height="6" width_o="1744" height_o="6" data-src="https://freight.cargo.site/t/original/i/6a51ba435e7c3091241a843c85cf404575e6c3a41b29d686b23d1a1fb1b65c78/WX20200315-1506372x.png" data-mid="63602528" border="0"  src="https://freight.cargo.site/w/1000/i/6a51ba435e7c3091241a843c85cf404575e6c3a41b29d686b23d1a1fb1b65c78/WX20200315-1506372x.png" /&#62;


	Material Select
	
	In the material and colour selection section, users can customise the artwork they want by customising. At the same time, in the selection, the user will also be prompted by the system to inform the specific material of his choice.
	&#60;img width="2434" height="1204" width_o="2434" height_o="1204" data-src="https://freight.cargo.site/t/original/i/069a9afa51b71cd7b97f1db9ae53865d813879e7a1c59e2f5c6765c36066731e/Material.png" data-mid="59529524" border="0"  src="https://freight.cargo.site/w/1000/i/069a9afa51b71cd7b97f1db9ae53865d813879e7a1c59e2f5c6765c36066731e/Material.png" /&#62;&#60;img width="2490" height="1252" width_o="2490" height_o="1252" data-src="https://freight.cargo.site/t/original/i/9f7717f0199675c2c43de0baf5684243848eda4c2d1451821c024c00adc08db3/material-hori.png" data-mid="59529523" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9f7717f0199675c2c43de0baf5684243848eda4c2d1451821c024c00adc08db3/material-hori.png" /&#62;


	Color
Select
	
	By using this app, user can select the artwork they like while they are visit and send the artwork to the MAD 3D printer to have their customizable souvenir. 
	&#60;img width="3022" height="1884" width_o="3022" height_o="1884" data-src="https://freight.cargo.site/t/original/i/f9d460df8c3b8a87499566a5d63f34c964a3533d1bdd1eb7507da37975ee781d/color1.png" data-mid="59529528" border="0"  src="https://freight.cargo.site/w/1000/i/f9d460df8c3b8a87499566a5d63f34c964a3533d1bdd1eb7507da37975ee781d/color1.png" /&#62;&#60;img width="2478" height="1238" width_o="2478" height_o="1238" data-src="https://freight.cargo.site/t/original/i/e6946038c0ce7a8236da47749de31cfd7dbba29413d7cd2f5758b458dbf13a09/color2.png" data-mid="59529529" border="0"  src="https://freight.cargo.site/w/1000/i/e6946038c0ce7a8236da47749de31cfd7dbba29413d7cd2f5758b458dbf13a09/color2.png" /&#62;&#60;img width="2604" height="1350" width_o="2604" height_o="1350" data-src="https://freight.cargo.site/t/original/i/96aee81c51004ea6385a9ba9004437b60f7cb3ad9717d33f6560b53de5a1a5ae/color3.png" data-mid="59529530" border="0"  src="https://freight.cargo.site/w/1000/i/96aee81c51004ea6385a9ba9004437b60f7cb3ad9717d33f6560b53de5a1a5ae/color3.png" /&#62;


	Scale Tesing
	
	In order to allow users to have a better understanding of each corresponding artwork, I can use the AR function of MAD PLUS to try the size and simulation effect of the corresponding artwork.
	&#60;img width="3020" height="1916" width_o="3020" height_o="1916" data-src="https://freight.cargo.site/t/original/i/70aa66d86ccdaa1838d161b0d8274f15177a0ef3f660eb9dfdb690988eb8bcea/scale-test1.png" data-mid="59529538" border="0"  src="https://freight.cargo.site/w/1000/i/70aa66d86ccdaa1838d161b0d8274f15177a0ef3f660eb9dfdb690988eb8bcea/scale-test1.png" /&#62;&#60;img width="3324" height="1350" width_o="3324" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c972383c535e11be9bfdb14f03c7f4d8a4b79ae5e717326fbbac353b720da0e2/scale-test3.png" data-mid="59529548" border="0"  src="https://freight.cargo.site/w/1000/i/c972383c535e11be9bfdb14f03c7f4d8a4b79ae5e717326fbbac353b720da0e2/scale-test3.png" /&#62;


	Upload Customized Souvenirs&#38;nbsp;
	
	After confirming the user-selected model material and colour, the system automatically sends the artwork print model that the user expects to the printer in the MAD. By checking the user's account information, the 3D printing model that the user wants can be obtained.
	&#60;img width="2590" height="1716" width_o="2590" height_o="1716" data-src="https://freight.cargo.site/t/original/i/5a71a3db20649d9e497576978d4ac6e20780a7c16daff35732433cfcdcc2fb08/upload.png" data-mid="59529571" border="0"  src="https://freight.cargo.site/w/1000/i/5a71a3db20649d9e497576978d4ac6e20780a7c16daff35732433cfcdcc2fb08/upload.png" /&#62;


	3D Customized Souvenirs
	
	Get the 3D customized souvenirs that you upload.
	&#60;img width="1718" height="1716" width_o="1718" height_o="1716" data-src="https://freight.cargo.site/t/original/i/871ad6469720cbb97a1231482414ed7aacb3b93e35e19f073276f1c1f18d54d9/3D-print.png" data-mid="59529577" border="0"  src="https://freight.cargo.site/w/1000/i/871ad6469720cbb97a1231482414ed7aacb3b93e35e19f073276f1c1f18d54d9/3D-print.png" /&#62;


	Museum Brochure
	
	In the exhibition of MAD, the zine related to the exhibits and the QR code that can be scanned by a mobile phone can be seen everywhere. By turning on the phone's scan code function, you can get the information of the user's desired artwork and save it to the desired printed model library.

	&#60;img width="3290" height="1220" width_o="3290" height_o="1220" data-src="https://freight.cargo.site/t/original/i/2e19659ebf448e6865289508c24316dc5a0dc72a022db7f1aaa8dedb4b785876/Brochure.png" data-mid="59529615" border="0"  src="https://freight.cargo.site/w/1000/i/2e19659ebf448e6865289508c24316dc5a0dc72a022db7f1aaa8dedb4b785876/Brochure.png" /&#62;


	QR Code Scan&#38;nbsp;
	
	In the exhibition of MAD, the zine related to the exhibits and the QR code that can be scanned by a mobile phone can be seen everywhere. By turning on the phone's scan code function, you can get the information of the user's desired artwork and save it to the desired printed model library.
	&#60;img width="3092" height="1772" width_o="3092" height_o="1772" data-src="https://freight.cargo.site/t/original/i/0a6511faaf4ba92d5929fa2f9262dcc5932a49ef5d81e210c7bf8449152bd545/QR-Code.png" data-mid="59529612" border="0"  src="https://freight.cargo.site/w/1000/i/0a6511faaf4ba92d5929fa2f9262dcc5932a49ef5d81e210c7bf8449152bd545/QR-Code.png" /&#62;


	Artwork Detail
	
	View detailed information that you want to see.
	&#60;img width="2678" height="1910" width_o="2678" height_o="1910" data-src="https://freight.cargo.site/t/original/i/49aba571c7c366b3dc32cc90bcd619d9e3513e006376c2a08ed415cb67241f5c/Artwork-info.png" data-mid="59529610" border="0"  src="https://freight.cargo.site/w/1000/i/49aba571c7c366b3dc32cc90bcd619d9e3513e006376c2a08ed415cb67241f5c/Artwork-info.png" /&#62;


	MAD+
Online
	
	To meet the online search needs of users who cannot use the mobile app on the computer side, MAD PLUS provides a 3D model online browsing function and allows users to customise their favourite models and send the final print.
	&#60;img width="2344" height="1374" width_o="2344" height_o="1374" data-src="https://freight.cargo.site/t/original/i/811a4f9d92afc474673dd77b46daf064b68605a6075cdcde11004914da576cf8/MAD--WEb.png" data-mid="59529695" border="0"  src="https://freight.cargo.site/w/1000/i/811a4f9d92afc474673dd77b46daf064b68605a6075cdcde11004914da576cf8/MAD--WEb.png" /&#62;


	Project Credit:
	
	Project Lead: Felix Fu
	Research Partner: Mitchell Hou


	More Projects:
	
	
</description>
		
	</item>
		
		
	<item>
		<title>Fitshion / Digital Experience design for Fashion+Fitness app Fitshion </title>
				
		<link>https://felix-fu.com/Fitshion-Digital-Experience-design-for-Fashion-Fitness-app-Fitshion</link>

		<pubDate>Sun, 26 Jan 2020 23:39:10 +0000</pubDate>

		<dc:creator>Felix-Fu-Design</dc:creator>

		<guid isPermaLink="true">https://felix-fu.com/Fitshion-Digital-Experience-design-for-Fashion-Fitness-app-Fitshion</guid>

		<description>


	Fitshion
	
	Project Catagory:

Personal ProjectMy Role in project:Project Lead
Presentation Deck:︎Fitshion︎

	
	Fit+shion is an ios application that provides users with a fitness plan based on the size of the fashion clothes they want to wear. It is personal, healthy, motivated, energetic.


	&#60;img width="6656" height="3744" width_o="6656" height_o="3744" data-src="https://freight.cargo.site/t/original/i/2516f7386d4ac1af99d98b8613b8bb2fb349cdd431b365ca8a6467e5ce7e3f3a/Fitshion-.jpg" data-mid="59517930" border="0"  src="https://freight.cargo.site/w/1000/i/2516f7386d4ac1af99d98b8613b8bb2fb349cdd431b365ca8a6467e5ce7e3f3a/Fitshion-.jpg" /&#62;


	User Journey of Losing weight
	
	First of all, I want to start with an analysis of the behavior of losing weight. By analyzing the entire user journey, I can find the inconvenience and problems in the weight loss behavior.


	&#60;img width="3282" height="740" width_o="3282" height_o="740" data-src="https://freight.cargo.site/t/original/i/bad6113e01332efd710462071d1bf8a912ada4680f1c84e575b5a513378b6723/user-journey.png" data-mid="59523445" border="0"  src="https://freight.cargo.site/w/1000/i/bad6113e01332efd710462071d1bf8a912ada4680f1c84e575b5a513378b6723/user-journey.png" /&#62;


	User Journey
	&#60;img width="3280" height="1444" width_o="3280" height_o="1444" data-src="https://freight.cargo.site/t/original/i/488198dc0d8a9224c8bcadf1ced288fe82f5174d0d7fefaeef714fc48a569dcb/User-Journey2.png" data-mid="59523458" border="0"  src="https://freight.cargo.site/w/1000/i/488198dc0d8a9224c8bcadf1ced288fe82f5174d0d7fefaeef714fc48a569dcb/User-Journey2.png" /&#62;


	Painpoints
	&#60;img width="3142" height="730" width_o="3142" height_o="730" data-src="https://freight.cargo.site/t/original/i/44a7736e579734409195bcb10cafedc7ec327c7cac12e2991a619aad59af8bec/Painpoint02.png" data-mid="59523543" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/44a7736e579734409195bcb10cafedc7ec327c7cac12e2991a619aad59af8bec/Painpoint02.png" /&#62;


	Product Brief
	
	Fit+shion is an ios application that provides users with a fitness plan based on the size of the fashion clothes they want to wear. It is personal, healthy, motivated, energetic.

	&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/e1005599d619c34345f68372fc04f82b057c7d6580b634a4ab5f62a8a476b32f/product-brief-02.gif" data-mid="59524076" border="0"  src="https://freight.cargo.site/w/960/i/e1005599d619c34345f68372fc04f82b057c7d6580b634a4ab5f62a8a476b32f/product-brief-02.gif" /&#62;


	Color Palette &#38;amp; App icon
	
	The color selection of Fit+shion is base the research of Fit+shion’s potential customers and target audience. 
Fit+shion logo came from the idea that combination the Fashion and fitness together just like our brand did in our app and the serve that we provide. 


	&#60;img width="1918" height="486" width_o="1918" height_o="486" data-src="https://freight.cargo.site/t/original/i/418bba5fda9ad98065053a11847e7a7e0a02acfa70989239ed68404ab77c9676/color-palette.png" data-mid="59524149" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/418bba5fda9ad98065053a11847e7a7e0a02acfa70989239ed68404ab77c9676/color-palette.png" /&#62;&#60;img width="1624" height="942" width_o="1624" height_o="942" data-src="https://freight.cargo.site/t/original/i/dae9a35f6f66439271f68ba8648edb3afc9dd1f0d526ebabe2ce3cdfb9b98b4b/app-logo.png" data-mid="59524992" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/dae9a35f6f66439271f68ba8648edb3afc9dd1f0d526ebabe2ce3cdfb9b98b4b/app-logo.png" /&#62;


	Benefits
	&#60;img width="3432" height="864" width_o="3432" height_o="864" data-src="https://freight.cargo.site/t/original/i/e61cd1244683a8c119f09be0034febba0111dd59493230bc7245bd0f97c9a2b8/Benefits-2.png" data-mid="59524151" border="0"  src="https://freight.cargo.site/w/1000/i/e61cd1244683a8c119f09be0034febba0111dd59493230bc7245bd0f97c9a2b8/Benefits-2.png" /&#62;


	Information Architecture&#38;nbsp;
	&#60;img width="1600" height="3455" width_o="1600" height_o="3455" data-src="https://freight.cargo.site/t/original/i/523078d6a569d9e9c9a670e966f2386a99159607cea7f3e37b982e15788fe8ef/Information-architecture.jpg" data-mid="59524217" border="0"  src="https://freight.cargo.site/w/1000/i/523078d6a569d9e9c9a670e966f2386a99159607cea7f3e37b982e15788fe8ef/Information-architecture.jpg" /&#62;

	Tutorial &#38;amp;
Sign in&#38;nbsp;
Sign up
	
	In order to give users a better user experience, we have set up a three-page basic tutorial page. With easy-to-understand graphics and text, users can quickly become familiar with how the application works.
	&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1282" height="1288" width_o="1282" height_o="1288" data-src="https://freight.cargo.site/t/original/i/cd76cd5e6b1fea406521597bc110f74a8db03af156cd489a27b0bfd68d65295f/tutorial.png" data-mid="59524362" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/cd76cd5e6b1fea406521597bc110f74a8db03af156cd489a27b0bfd68d65295f/tutorial.png" /&#62;&#38;nbsp;.&#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="1222" height="994" width_o="1222" height_o="994" data-src="https://freight.cargo.site/t/original/i/76b0841c6bb43425760cf9a9cc930986482e0babd3769e96d7416dc34d83c890/Sign-in-Sign-up.png" data-mid="59524365" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/76b0841c6bb43425760cf9a9cc930986482e0babd3769e96d7416dc34d83c890/Sign-in-Sign-up.png" /&#62;


	Home Page
	
	The home page contains the main three functions of Fit+shion. In this page, the user can swipe left and right to browse the main functions, and then click to enter the specific content page.
	&#60;img width="2532" height="1600" width_o="2532" height_o="1600" data-src="https://freight.cargo.site/t/original/i/baa084ca5881029a5ce827e3bc79ad2a7c39a695c906377d6e0fe0ee153f36de/home-page.png" data-mid="59524425" border="0"  src="https://freight.cargo.site/w/1000/i/baa084ca5881029a5ce827e3bc79ad2a7c39a695c906377d6e0fe0ee153f36de/home-page.png" /&#62;


	Project Credit

	
	By clicking on the heart shape icon in the upper right corner of each page, the user can view their current body state on the Current state page.

	&#60;img width="3150" height="1704" width_o="3150" height_o="1704" data-src="https://freight.cargo.site/t/original/i/e64f9a392779f99cd6e25d4517b0dda6b066a2b4e1a23ecad8a0e964487e507e/side-bar.png" data-mid="59524564" border="0"  src="https://freight.cargo.site/w/1000/i/e64f9a392779f99cd6e25d4517b0dda6b066a2b4e1a23ecad8a0e964487e507e/side-bar.png" /&#62;


	Project Credit
	
	By clicking on the heart shape icon in the upper right corner of each page, the user can view their current body state on the Current state page. 
	&#60;img width="2686" height="1712" width_o="2686" height_o="1712" data-src="https://freight.cargo.site/t/original/i/4db7eecb4056679ff7ed244aa1138dd411992d08d40c837f28d3cd32d0ebc474/Health-Statu.png" data-mid="59524920" border="0"  src="https://freight.cargo.site/w/1000/i/4db7eecb4056679ff7ed244aa1138dd411992d08d40c837f28d3cd32d0ebc474/Health-Statu.png" /&#62;


	Project Credit
	
	Users can upload clothes that they already own but don't fit in this function interface, and then the system will generate a fitness program and add to users’ daily fitness program.

	
&#60;img width="3328" height="1190" width_o="3328" height_o="1190" data-src="https://freight.cargo.site/t/original/i/7f44a0df5244b060114288cbcb49c7d6c9b5530c16945eb29ffdb7fc45a5f5d2/Upload-clothes.png" data-mid="59525008" border="0"  src="https://freight.cargo.site/w/1000/i/7f44a0df5244b060114288cbcb49c7d6c9b5530c16945eb29ffdb7fc45a5f5d2/Upload-clothes.png" /&#62;
&#60;img width="1744" height="6" width_o="1744" height_o="6" data-src="https://freight.cargo.site/t/original/i/17e7870a37f15dbc21b1e4fe6be87c8cfe05c92232c849c25819a62f5ac0eff2/WX20200315-1506372x.png" data-mid="63603173" border="0"  src="https://freight.cargo.site/w/1000/i/17e7870a37f15dbc21b1e4fe6be87c8cfe05c92232c849c25819a62f5ac0eff2/WX20200315-1506372x.png" /&#62;


	Work Out Flow
	
	In the your plan interface, users can view the fitness tasks of the day and the degree of progress.
By completing the quest, the user can upgrade their level and unlock the achievement to get the fashion Clothes from Fit+shion.
	&#60;img width="3400" height="1106" width_o="3400" height_o="1106" data-src="https://freight.cargo.site/t/original/i/f119bbbefd4affc417c380f6e83ca4d4edddc867a879f408c9ebfbd0b9282c03/Your-plan.png" data-mid="59525159" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f119bbbefd4affc417c380f6e83ca4d4edddc867a879f408c9ebfbd0b9282c03/Your-plan.png" /&#62;


	Fitshion Apple Watch
	
	Fit+shion in Apple watch helps users better track their fitness progress and physical condition. Through the cooperation of smart watches, Fit+shion can get more user information, so as to better serve users.
	&#60;img width="2668" height="1174" width_o="2668" height_o="1174" data-src="https://freight.cargo.site/t/original/i/e35e3e2bfd64eaf6d7c04bebc4b0bee4a4316bf3bfe62e142643d3eee31981c5/Watch.png" data-mid="59525291" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/e35e3e2bfd64eaf6d7c04bebc4b0bee4a4316bf3bfe62e142643d3eee31981c5/Watch.png" /&#62;


	Fitshion Website Plugin
	
	Fit+shion Web feature is a plugin for chrome. By helping users to determine the appropriate user's clothes size more accurately and quickly when they are shopping, we can drain users to the Fit+shion app platform.
	&#60;img width="2532" height="1684" width_o="2532" height_o="1684" data-src="https://freight.cargo.site/t/original/i/e68d6eb721386548327bd6577c8ca7813392c1a2e17f9bab12fba0c3108ee161/Fitshion-Mac.png" data-mid="59525838" border="0"  src="https://freight.cargo.site/w/1000/i/e68d6eb721386548327bd6577c8ca7813392c1a2e17f9bab12fba0c3108ee161/Fitshion-Mac.png" /&#62;


	Project Credit
	
	Fit+shion attempts to combine a variety of fitness-related products, through the information sharing between products, can provide more user information for Fit+shion, thus giving users a more appropriate fitness program.
	&#60;img width="3232" height="1014" width_o="3232" height_o="1014" data-src="https://freight.cargo.site/t/original/i/eed4a189012c13d098b0755ed16d3cf73d7abd7606781a181e5e375f6509ab18/Fitshion-partnership.png" data-mid="59525898" border="0"  src="https://freight.cargo.site/w/1000/i/eed4a189012c13d098b0755ed16d3cf73d7abd7606781a181e5e375f6509ab18/Fitshion-partnership.png" /&#62;


	Check Prototype&#38;nbsp;
	
	Prototype:︎Fitshion︎
	&#60;img width="2590" height="1894" width_o="2590" height_o="1894" data-src="https://freight.cargo.site/t/original/i/0d6c8e42321185b837df7c714e92c575fbe181ae94820d9d02f69af81e131795/Prototype.png" data-mid="59525923" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0d6c8e42321185b837df7c714e92c575fbe181ae94820d9d02f69af81e131795/Prototype.png" /&#62;


	Other Projects:
	
	
</description>
		
	</item>
		
		
	<item>
		<title>SVA_Facility / User Experience &#38; Social Media Design to Solve SVA's Facility Problems</title>
				
		<link>https://felix-fu.com/SVA_Facility-User-Experience-Social-Media-Design-to-Solve-SVA-s</link>

		<pubDate>Wed, 04 Mar 2020 16:16:42 +0000</pubDate>

		<dc:creator>Felix-Fu-Design</dc:creator>

		<guid isPermaLink="true">https://felix-fu.com/SVA_Facility-User-Experience-Social-Media-Design-to-Solve-SVA-s</guid>

		<description>


	SVA Facility Social Account&#38;nbsp;

	
	Project Catagory:

Personal ProjectInstagram Account:

sva_facility︎


Sva_facility is a social media account helping SVA students report facility problems and providing them the professional facility problem-solving help.


	&#60;img width="2251" height="1266" width_o="2251" height_o="1266" data-src="https://freight.cargo.site/t/original/i/dd0b0be11a4cfc9cba8fefe3e36922df83432244418038e20bb6f085594f891d/12120.5x.jpg" data-mid="62698072" border="0"  src="https://freight.cargo.site/w/1000/i/dd0b0be11a4cfc9cba8fefe3e36922df83432244418038e20bb6f085594f891d/12120.5x.jpg" /&#62;


	Project Brief
	&#60;img width="3110" height="936" width_o="3110" height_o="936" data-src="https://freight.cargo.site/t/original/i/06d34e67f74f6d3b2c8abb68f9fc92dbc7db547856c69e299e0a4cfa63c1201e/Screen-Shot-2020-03-07-at-3.51.49-PM.png" data-mid="62962437" border="0"  src="https://freight.cargo.site/w/1000/i/06d34e67f74f6d3b2c8abb68f9fc92dbc7db547856c69e299e0a4cfa63c1201e/Screen-Shot-2020-03-07-at-3.51.49-PM.png" /&#62;


	Project Frame
	&#60;img src="//freight.cargo.site/w/2500/q/67/i/a333e0ce20b1a9c69b9efa0e593aac4ed00135cf853527498ea807bbf3f6ad5e/Screen-Shot-2020-03-07-at-3.52.02-PM.png" border="0" width="2500" height="1026" width_o="2500" height_o="1026" data-src="" caption="" class="" style="width: 1115.68px; height: 457.875px; display: none;" data-mid="62961968"&#62;&#60;img width="3144" height="1290" width_o="3144" height_o="1290" data-src="https://freight.cargo.site/t/original/i/c3faef9201fdd758a1ec585592ca4eb89167e7c4f70ccd4d401edc239df79483/Screen-Shot-2020-03-07-at-3.52.02-PM.png" data-mid="62962440" border="0"  src="https://freight.cargo.site/w/1000/i/c3faef9201fdd758a1ec585592ca4eb89167e7c4f70ccd4d401edc239df79483/Screen-Shot-2020-03-07-at-3.52.02-PM.png" /&#62;


	My Initial Questions
	&#60;img src="//freight.cargo.site/w/2500/q/67/i/275d5bdf65ed06573e73b446503e349ddd460ba76d73c74dcf3058a1cfd69edb/Screen-Shot-2020-03-07-at-3.52.07-PM.png" border="0" width="2500" height="1141" width_o="2500" height_o="1141" data-src="" caption="" class="" style="width: 1115.68px; height: 509.196px; display: none;" data-mid="62961969"&#62;&#60;img width="2826" height="1290" width_o="2826" height_o="1290" data-src="https://freight.cargo.site/t/original/i/06fbc534dc9911e023ea637cb96343bbc60f3d71b4454884254d1a80b461f0e4/Screen-Shot-2020-03-07-at-3.52.07-PM.png" data-mid="62962456" border="0"  src="https://freight.cargo.site/w/1000/i/06fbc534dc9911e023ea637cb96343bbc60f3d71b4454884254d1a80b461f0e4/Screen-Shot-2020-03-07-at-3.52.07-PM.png" /&#62;


	Background Research
/ TA Analysis&#38;nbsp;
	&#60;img width="2714" height="692" width_o="2714" height_o="692" data-src="https://freight.cargo.site/t/original/i/feb1c37284a46da02935678f232d9b254127a350eabecf57a0f992f265ad3bcf/Screen-Shot-2020-03-07-at-3.52.20-PM.png" data-mid="62962457" border="0"  src="https://freight.cargo.site/w/1000/i/feb1c37284a46da02935678f232d9b254127a350eabecf57a0f992f265ad3bcf/Screen-Shot-2020-03-07-at-3.52.20-PM.png" /&#62;&#60;img src="//freight.cargo.site/w/2500/q/67/i/df277c62696557db685db167e2f9447036559bb8f85e6cddfbf8a229fcceb057/Screen-Shot-2020-03-07-at-3.52.20-PM.png" border="0" width="2500" height="637" width_o="2500" height_o="637" data-src="" caption="" class="" style="width: 1115.68px; height: 284.275px; display: none;" data-mid="62961972"&#62;


	Initial Research

/ Summary
	&#60;img width="3090" height="1490" width_o="3090" height_o="1490" data-src="https://freight.cargo.site/t/original/i/f88b4bfe3dbf74198e1154d2440257943e7ce6df2e001f0e061c01fe56ce9b8c/Screen-Shot-2020-03-07-at-3.55.30-PM.png" data-mid="62962458" border="0"  src="https://freight.cargo.site/w/1000/i/f88b4bfe3dbf74198e1154d2440257943e7ce6df2e001f0e061c01fe56ce9b8c/Screen-Shot-2020-03-07-at-3.55.30-PM.png" /&#62;


	Initial Interview 
/ Interview Groups
	&#60;img width="3096" height="1288" width_o="3096" height_o="1288" data-src="https://freight.cargo.site/t/original/i/3939ce3663d8d2bc8e88274aa5be8e892e1f230c79b0e43cabbbe2073acdf2c4/Screen-Shot-2020-03-07-at-3.55.37-PM.png" data-mid="62962459" border="0"  src="https://freight.cargo.site/w/1000/i/3939ce3663d8d2bc8e88274aa5be8e892e1f230c79b0e43cabbbe2073acdf2c4/Screen-Shot-2020-03-07-at-3.55.37-PM.png" /&#62;


	Initial Interview 
/ Student Feedback
	&#60;img width="3194" height="1496" width_o="3194" height_o="1496" data-src="https://freight.cargo.site/t/original/i/2eba712de589156b3994ec096c4c79903e4933b149f3dfbc7d5b06ebc2572a26/Screen-Shot-2020-03-07-at-3.55.44-PM.png" data-mid="62962460" border="0"  src="https://freight.cargo.site/w/1000/i/2eba712de589156b3994ec096c4c79903e4933b149f3dfbc7d5b06ebc2572a26/Screen-Shot-2020-03-07-at-3.55.44-PM.png" /&#62;


	Initial Interview 
/ Repairman Feedback
	&#60;img width="3194" height="1496" width_o="3194" height_o="1496" data-src="https://freight.cargo.site/t/original/i/c5d68d870b05e3fe5207af6d4519b4ac422f5221f69f4e2689f0a8ce9449d65f/Screen-Shot-2020-03-07-at-3.55.46-PM.png" data-mid="62962479" border="0"  src="https://freight.cargo.site/w/1000/i/c5d68d870b05e3fe5207af6d4519b4ac422f5221f69f4e2689f0a8ce9449d65f/Screen-Shot-2020-03-07-at-3.55.46-PM.png" /&#62;

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;

	Initial Interview 
/ Frequent Issue
	&#60;img width="3190" height="1712" width_o="3190" height_o="1712" data-src="https://freight.cargo.site/t/original/i/21f397669d7f2342eb4a71f3d5188ec5161cb967e8fe03029c044cbb8330772d/Screen-Shot-2020-03-07-at-3.56.00-PM.png" data-mid="62962481" border="0"  src="https://freight.cargo.site/w/1000/i/21f397669d7f2342eb4a71f3d5188ec5161cb967e8fe03029c044cbb8330772d/Screen-Shot-2020-03-07-at-3.56.00-PM.png" /&#62;


	Initial Questionaire&#38;nbsp;
/ Summary
	&#60;img width="3216" height="1614" width_o="3216" height_o="1614" data-src="https://freight.cargo.site/t/original/i/240e66e4ed2f100ec0baeb0f4cd7e86a9a6a7ba0e9bb343678b4d28f15f3b1b9/Screen-Shot-2020-03-07-at-3.56.10-PM.png" data-mid="62962482" border="0"  src="https://freight.cargo.site/w/1000/i/240e66e4ed2f100ec0baeb0f4cd7e86a9a6a7ba0e9bb343678b4d28f15f3b1b9/Screen-Shot-2020-03-07-at-3.56.10-PM.png" /&#62;


	Initial Questionaire 
/ Questionaire Result
	&#60;img width="2936" height="1508" width_o="2936" height_o="1508" data-src="https://freight.cargo.site/t/original/i/a937209331c46b247cb8129dbaf0106480babf31cec84ebea1ef10b861383b09/Screen-Shot-2020-03-07-at-3.56.17-PM.png" data-mid="62962483" border="0"  src="https://freight.cargo.site/w/1000/i/a937209331c46b247cb8129dbaf0106480babf31cec84ebea1ef10b861383b09/Screen-Shot-2020-03-07-at-3.56.17-PM.png" /&#62;


	Initial Questionaire 
/ Information Source
	&#60;img width="3032" height="1576" width_o="3032" height_o="1576" data-src="https://freight.cargo.site/t/original/i/d5397db4dc71c970e21a05ce22bc978597247f59673585a279cf3987ea481c40/Screen-Shot-2020-03-07-at-3.56.58-PM.png" data-mid="62962485" border="0"  src="https://freight.cargo.site/w/1000/i/d5397db4dc71c970e21a05ce22bc978597247f59673585a279cf3987ea481c40/Screen-Shot-2020-03-07-at-3.56.58-PM.png" /&#62;


	Initial Questionaire 
/ Major Problem
	&#60;img width="3046" height="1720" width_o="3046" height_o="1720" data-src="https://freight.cargo.site/t/original/i/a3a4db4840b73ca3fd0bcb867a52c3caa03ad4918810cfd6c075e7a034adb324/Screen-Shot-2020-03-07-at-3.57.06-PM.png" data-mid="62962486" border="0"  src="https://freight.cargo.site/w/1000/i/a3a4db4840b73ca3fd0bcb867a52c3caa03ad4918810cfd6c075e7a034adb324/Screen-Shot-2020-03-07-at-3.57.06-PM.png" /&#62;

&#38;nbsp;&#38;nbsp;

	Initial Questionaire 
/ Key Information
	&#60;img width="3222" height="1668" width_o="3222" height_o="1668" data-src="https://freight.cargo.site/t/original/i/13c2d9d011738426d1f67099e336e6a73d914ae6c5e2e43d0624851f6f5da178/Screen-Shot-2020-03-07-at-3.57.17-PM.png" data-mid="62962487" border="0"  src="https://freight.cargo.site/w/1000/i/13c2d9d011738426d1f67099e336e6a73d914ae6c5e2e43d0624851f6f5da178/Screen-Shot-2020-03-07-at-3.57.17-PM.png" /&#62;


	User Journey Analysis
/ Student Perspective
	&#60;img width="3180" height="1424" width_o="3180" height_o="1424" data-src="https://freight.cargo.site/t/original/i/312e1c4bdc8d62c65924e648b25debe3bd288f9394faf65a00360d45cda02047/Screen-Shot-2020-03-07-at-3.57.25-PM.png" data-mid="62962488" border="0"  src="https://freight.cargo.site/w/1000/i/312e1c4bdc8d62c65924e648b25debe3bd288f9394faf65a00360d45cda02047/Screen-Shot-2020-03-07-at-3.57.25-PM.png" /&#62;
&#38;nbsp;&#38;nbsp;


	User Journey Analysis
/ Technicians Perspective
	&#60;img width="3180" height="1406" width_o="3180" height_o="1406" data-src="https://freight.cargo.site/t/original/i/17bd3f9656aea4da18b2c97bfa5498e132d6ab0989cb094c830e4781647e054c/Screen-Shot-2020-03-07-at-3.57.31-PM.png" data-mid="62962490" border="0"  src="https://freight.cargo.site/w/1000/i/17bd3f9656aea4da18b2c97bfa5498e132d6ab0989cb094c830e4781647e054c/Screen-Shot-2020-03-07-at-3.57.31-PM.png" /&#62;


	User Journey Analysis
/ Painpoints
	&#60;img width="3190" height="1776" width_o="3190" height_o="1776" data-src="https://freight.cargo.site/t/original/i/82c797395a714237ec3bf1fa919dc8ffda66ffa89e932b7d838b44cf278852eb/Screen-Shot-2020-03-07-at-3.57.44-PM.png" data-mid="62962491" border="0"  src="https://freight.cargo.site/w/1000/i/82c797395a714237ec3bf1fa919dc8ffda66ffa89e932b7d838b44cf278852eb/Screen-Shot-2020-03-07-at-3.57.44-PM.png" /&#62;


	Research Summary
	&#60;img width="3026" height="1392" width_o="3026" height_o="1392" data-src="https://freight.cargo.site/t/original/i/3d97e92d58df60398ccf7f9373da8212f2186b9cfbdbe7c697ee0d3e2ec89606/Screen-Shot-2020-03-07-at-3.57.56-PM.png" data-mid="62962497" border="0"  src="https://freight.cargo.site/w/1000/i/3d97e92d58df60398ccf7f9373da8212f2186b9cfbdbe7c697ee0d3e2ec89606/Screen-Shot-2020-03-07-at-3.57.56-PM.png" /&#62;


	Initial Solutions
	&#60;img width="3274" height="1516" width_o="3274" height_o="1516" data-src="https://freight.cargo.site/t/original/i/42db6ab921790b07247b22bd4b1f41ddb52bb5d040a79c4b837834e014a5b8e4/Screen-Shot-2020-03-07-at-3.58.06-PM.png" data-mid="62962508" border="0"  src="https://freight.cargo.site/w/1000/i/42db6ab921790b07247b22bd4b1f41ddb52bb5d040a79c4b837834e014a5b8e4/Screen-Shot-2020-03-07-at-3.58.06-PM.png" /&#62;


	Secondary Questionaire

/ Summary
	&#60;img width="3068" height="1568" width_o="3068" height_o="1568" data-src="https://freight.cargo.site/t/original/i/34645c6715239bccca200ef755493e846718944e53025e412cec8fb2dbd3ff3f/Screen-Shot-2020-03-07-at-3.58.19-PM.png" data-mid="62962511" border="0"  src="https://freight.cargo.site/w/1000/i/34645c6715239bccca200ef755493e846718944e53025e412cec8fb2dbd3ff3f/Screen-Shot-2020-03-07-at-3.58.19-PM.png" /&#62;


	Secondary Questionaire

/ Questionaire Result
	&#60;img width="3152" height="1536" width_o="3152" height_o="1536" data-src="https://freight.cargo.site/t/original/i/6a5d61b95e458d33f7638f99f7a5d8177d3562cad34e462889c0407b19e0e5d1/Screen-Shot-2020-03-07-at-3.58.26-PM.png" data-mid="62962513" border="0"  src="https://freight.cargo.site/w/1000/i/6a5d61b95e458d33f7638f99f7a5d8177d3562cad34e462889c0407b19e0e5d1/Screen-Shot-2020-03-07-at-3.58.26-PM.png" /&#62;


	Secondary Questionaire

/ Result
	&#60;img width="3152" height="1536" width_o="3152" height_o="1536" data-src="https://freight.cargo.site/t/original/i/e8294ffa7a59558ba1a62909877a177e8f6a58f62746aa46b5c6abb0314dff36/Screen-Shot-2020-03-07-at-3.58.28-PM.png" data-mid="62962515" border="0"  src="https://freight.cargo.site/w/1000/i/e8294ffa7a59558ba1a62909877a177e8f6a58f62746aa46b5c6abb0314dff36/Screen-Shot-2020-03-07-at-3.58.28-PM.png" /&#62;


	Additional Design Criteria
	&#60;img width="3152" height="1628" width_o="3152" height_o="1628" data-src="https://freight.cargo.site/t/original/i/75755094453e5cfc78cbafec82e4b2167fb7e0aeebf2e29f154ae4f7adeb9e6f/Screen-Shot-2020-03-07-at-3.58.34-PM.png" data-mid="62962518" border="0"  src="https://freight.cargo.site/w/1000/i/75755094453e5cfc78cbafec82e4b2167fb7e0aeebf2e29f154ae4f7adeb9e6f/Screen-Shot-2020-03-07-at-3.58.34-PM.png" /&#62;


	Final Solution&#38;nbsp;
/ Application Introduction
	&#60;img width="2114" height="958" width_o="2114" height_o="958" data-src="https://freight.cargo.site/t/original/i/27c8525182d12a602845cf28abfe6d99382fa140ae0afdafbee0753f005dffb3/Screen-Shot-2020-03-07-at-4.17.21-PM.png" data-mid="62962524" border="0"  src="https://freight.cargo.site/w/1000/i/27c8525182d12a602845cf28abfe6d99382fa140ae0afdafbee0753f005dffb3/Screen-Shot-2020-03-07-at-4.17.21-PM.png" /&#62;


	Final Solution 

/ Product Benefits
	&#60;img width="3180" height="1760" width_o="3180" height_o="1760" data-src="https://freight.cargo.site/t/original/i/16642a805be5bb28e2bd7513ccf7c260cab3637d4d95e5abcd4221d61a6989bd/Screen-Shot-2020-03-07-at-3.59.01-PM.png" data-mid="62962527" border="0"  src="https://freight.cargo.site/w/1000/i/16642a805be5bb28e2bd7513ccf7c260cab3637d4d95e5abcd4221d61a6989bd/Screen-Shot-2020-03-07-at-3.59.01-PM.png" /&#62;


	Final Solution 

/ User Flow (Students)
	&#60;img width="3202" height="1662" width_o="3202" height_o="1662" data-src="https://freight.cargo.site/t/original/i/cc23aec4b21f5a49d5abe8d37fc45500a825e0dfc3609c6bd3d323fb2321b8d1/Screen-Shot-2020-03-07-at-3.59.09-PM.png" data-mid="62962547" border="0"  src="https://freight.cargo.site/w/1000/i/cc23aec4b21f5a49d5abe8d37fc45500a825e0dfc3609c6bd3d323fb2321b8d1/Screen-Shot-2020-03-07-at-3.59.09-PM.png" /&#62;


	Final Solution 

/ User Flow (Technicians)
	&#60;img width="3206" height="1652" width_o="3206" height_o="1652" data-src="https://freight.cargo.site/t/original/i/555886ea885a129c242785e74f28c88805bb07c0653d4ae1ecc465fc7d0f2890/Screen-Shot-2020-03-07-at-3.59.32-PM.png" data-mid="62962681" border="0"  src="https://freight.cargo.site/w/1000/i/555886ea885a129c242785e74f28c88805bb07c0653d4ae1ecc465fc7d0f2890/Screen-Shot-2020-03-07-at-3.59.32-PM.png" /&#62;


	Final Solution 

/ Wireframes
	&#60;img width="2938" height="1766" width_o="2938" height_o="1766" data-src="https://freight.cargo.site/t/original/i/24e3b8fb8adb808951144d77bfc3ab5b1e07428039f27abdad24e778d7834038/Screen-Shot-2020-03-07-at-3.59.42-PM.png" data-mid="62962682" border="0"  src="https://freight.cargo.site/w/1000/i/24e3b8fb8adb808951144d77bfc3ab5b1e07428039f27abdad24e778d7834038/Screen-Shot-2020-03-07-at-3.59.42-PM.png" /&#62;


Final Solution 

/ User Test Feedback &#38;amp; Improvement
&#60;img width="800" height="481" width_o="800" height_o="481" data-src="https://freight.cargo.site/t/original/i/31407c8294165dcf3830a6b4a136ea951ef14a6c84c5e0ab2851fde366714810/ezgif.com-video-to-gif-17.gif" data-mid="62962930" border="0"  src="https://freight.cargo.site/w/800/i/31407c8294165dcf3830a6b4a136ea951ef14a6c84c5e0ab2851fde366714810/ezgif.com-video-to-gif-17.gif" /&#62;
&#60;img width="2990" height="1722" width_o="2990" height_o="1722" data-src="https://freight.cargo.site/t/original/i/d8d4bd2eb2a8130c7bbf82d484a08153b037710a2ccd9e39318e7e04d32a0aaa/Screen-Shot-2020-03-07-at-4.00.09-PM.png" data-mid="62962695" border="0"  src="https://freight.cargo.site/w/1000/i/d8d4bd2eb2a8130c7bbf82d484a08153b037710a2ccd9e39318e7e04d32a0aaa/Screen-Shot-2020-03-07-at-4.00.09-PM.png" /&#62;
&#60;img width="3116" height="1594" width_o="3116" height_o="1594" data-src="https://freight.cargo.site/t/original/i/5b39dcda6b59e89ace4244a19c71dc57bbdec8e9af5d935bd8cbe2acd45e4efa/Screen-Shot-2020-03-07-at-4.00.18-PM.png" data-mid="62962989" border="0"  src="https://freight.cargo.site/w/1000/i/5b39dcda6b59e89ace4244a19c71dc57bbdec8e9af5d935bd8cbe2acd45e4efa/Screen-Shot-2020-03-07-at-4.00.18-PM.png" /&#62;


	Final Solution 

/ Final Design Component
	&#60;img width="3174" height="1668" width_o="3174" height_o="1668" data-src="https://freight.cargo.site/t/original/i/99b0917987b5b940046710fcf4ae28fb472a0fded1a444c08ab7f8b5a25d5406/Screen-Shot-2020-03-07-at-4.03.10-PM.png" data-mid="62963130" border="0"  src="https://freight.cargo.site/w/1000/i/99b0917987b5b940046710fcf4ae28fb472a0fded1a444c08ab7f8b5a25d5406/Screen-Shot-2020-03-07-at-4.03.10-PM.png" /&#62;


	Final Solution 

/ Detailed Page
	
&#60;img width="3192" height="1674" width_o="3192" height_o="1674" data-src="https://freight.cargo.site/t/original/i/9b786fce7fd5709649d1e79e1e2090a79cf2688a4cfba3cd1d1e71f27a8cccb3/Screen-Shot-2020-03-07-at-4.03.24-PM.png" data-mid="62963136" border="0"  src="https://freight.cargo.site/w/1000/i/9b786fce7fd5709649d1e79e1e2090a79cf2688a4cfba3cd1d1e71f27a8cccb3/Screen-Shot-2020-03-07-at-4.03.24-PM.png" /&#62;
&#60;img width="1902" height="1938" width_o="1902" height_o="1938" data-src="https://freight.cargo.site/t/original/i/a9f3cb8d1e0319029d35a4607f54fedd889b95239a725e30b83e09679b408526/Screen-Shot-2020-03-07-at-4.41.37-PM.png" data-mid="62963217" border="0"  src="https://freight.cargo.site/w/1000/i/a9f3cb8d1e0319029d35a4607f54fedd889b95239a725e30b83e09679b408526/Screen-Shot-2020-03-07-at-4.41.37-PM.png" /&#62;
&#60;img width="2950" height="1718" width_o="2950" height_o="1718" data-src="https://freight.cargo.site/t/original/i/21ddc4f0f55691ff86822194c9d5ea0627417825aa20d308f889d943f5b5e41c/Screen-Shot-2020-03-07-at-4.03.35-PM.png" data-mid="62963225" border="0"  src="https://freight.cargo.site/w/1000/i/21ddc4f0f55691ff86822194c9d5ea0627417825aa20d308f889d943f5b5e41c/Screen-Shot-2020-03-07-at-4.03.35-PM.png" /&#62;
&#60;img width="960" height="539" width_o="960" height_o="539" data-src="https://freight.cargo.site/t/original/i/201fa81c0fd9ba63aa496db9bf91e5a90a05592c7aaed4db25b2fca389bc8b88/Screen-Recording-2020-03-07-at-4.28.35-PM.gif" data-mid="62963811" border="0"  src="https://freight.cargo.site/w/960/i/201fa81c0fd9ba63aa496db9bf91e5a90a05592c7aaed4db25b2fca389bc8b88/Screen-Recording-2020-03-07-at-4.28.35-PM.gif" /&#62;
&#60;img width="800" height="514" width_o="800" height_o="514" data-src="https://freight.cargo.site/t/original/i/f4ecb619cbd0491e846ced165dd0911224144ae0b0ad120d2f430805f4385586/ezgif.com-video-to-gif-20.gif" data-mid="62964576" border="0"  src="https://freight.cargo.site/w/800/i/f4ecb619cbd0491e846ced165dd0911224144ae0b0ad120d2f430805f4385586/ezgif.com-video-to-gif-20.gif" /&#62;
&#60;img width="3192" height="1688" width_o="3192" height_o="1688" data-src="https://freight.cargo.site/t/original/i/985313f37accf8d143ee2f3671941be7d9ace68108bb76c4aaf64450a37ebb5b/Screen-Shot-2020-03-07-at-5.10.40-PM.png" data-mid="62964448" border="0"  src="https://freight.cargo.site/w/1000/i/985313f37accf8d143ee2f3671941be7d9ace68108bb76c4aaf64450a37ebb5b/Screen-Shot-2020-03-07-at-5.10.40-PM.png" /&#62;
&#60;img width="800" height="447" width_o="800" height_o="447" data-src="https://freight.cargo.site/t/original/i/4be860ef10ac1acdc41d7fbae34af7b698cae87d854aefaf149a21aa87980be1/ezgif.com-video-to-gif-21.gif" data-mid="62964854" border="0"  src="https://freight.cargo.site/w/800/i/4be860ef10ac1acdc41d7fbae34af7b698cae87d854aefaf149a21aa87980be1/ezgif.com-video-to-gif-21.gif" /&#62;


	Other Project：


</description>
		
	</item>
		
		
	<item>
		<title>Tencent Motion Graphic Mural / Graphic Design &#38; Motion Graphic for My Clients Tencent T-Station</title>
				
		<link>https://felix-fu.com/Tencent-Motion-Graphic-Mural-Graphic-Design-Motion-Graphic-for-My</link>

		<pubDate>Sat, 07 Mar 2020 22:41:37 +0000</pubDate>

		<dc:creator>Felix-Fu-Design</dc:creator>

		<guid isPermaLink="true">https://felix-fu.com/Tencent-Motion-Graphic-Mural-Graphic-Design-Motion-Graphic-for-My</guid>

		<description>


Tencent 
T station motion graphic mural.


	Project Catagory:

My Client at NONEMy Role in project:Associated LeadFull Video Link:

︎T-STATION-MOTION︎


Tencent T station, be with you.In 2019, Chinese tech giant Tencent has established its new headquarter in Beijing, China. To celebrate this milestone, Tencent commissioned us to create this motion graphic mural piece inside their new HQ.Technology, Talent, Temperature, and Tencent are the four key values of Tencent T station. We were inspired by these four key values and divided the motion piece into four different sections. We’ve used the visual of the new HQ as the key to the story to tie the sections together.At Tencent, we thrive together.At Tencent, we share a same dream.


	&#60;img width="6656" height="3744" width_o="6656" height_o="3744" data-src="https://freight.cargo.site/t/original/i/33aeba38b75e9996dc2900741c0638ef3e1cb795e65116d0307cc5b55c1de07f/Tencent-cover.jpg" data-mid="62967989" border="0"  src="https://freight.cargo.site/w/1000/i/33aeba38b75e9996dc2900741c0638ef3e1cb795e65116d0307cc5b55c1de07f/Tencent-cover.jpg" /&#62;


	Style Frame
	
&#60;img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/60750007e7d5e5c0bceed7f32b34c170b18d189204ebc4ed278a713035dcca0f/ezgif.com-video-to-gif-22.gif" data-mid="62968578" border="0"  src="https://freight.cargo.site/w/600/i/60750007e7d5e5c0bceed7f32b34c170b18d189204ebc4ed278a713035dcca0f/ezgif.com-video-to-gif-22.gif" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/08a332ffd5056375a9e901ee07ce3a35e214d2b5c3f775995ca18d5d9deb8dd9/ezgif.com-resize-4.jpg" data-mid="62968260" border="0"  src="https://freight.cargo.site/w/1000/i/08a332ffd5056375a9e901ee07ce3a35e214d2b5c3f775995ca18d5d9deb8dd9/ezgif.com-resize-4.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/7e71c71999c9346941c334e8ecadacf081cecd179208c1742348ad57690bd0e9/ezgif.com-resize.jpg" data-mid="62968171" border="0"  src="https://freight.cargo.site/w/1000/i/7e71c71999c9346941c334e8ecadacf081cecd179208c1742348ad57690bd0e9/ezgif.com-resize.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/425ef0c7e4fb005b86a34abe41303018bbb32c55e6e6149a7ee9bbc8e3ebb528/ezgif.com-resize-3.jpg" data-mid="62968251" border="0"  src="https://freight.cargo.site/w/1000/i/425ef0c7e4fb005b86a34abe41303018bbb32c55e6e6149a7ee9bbc8e3ebb528/ezgif.com-resize-3.jpg" /&#62;
&#60;img width="1548" height="16" width_o="1548" height_o="16" data-src="https://freight.cargo.site/t/original/i/1f0515e3ae23dc5575036a11dc3ed8fcb07120ac11f20776e9d7c19982e147b7/WX20200307-1817022x.png" data-mid="62969004" border="0"  src="https://freight.cargo.site/w/1000/i/1f0515e3ae23dc5575036a11dc3ed8fcb07120ac11f20776e9d7c19982e147b7/WX20200307-1817022x.png" /&#62;
&#60;img width="1548" height="16" width_o="1548" height_o="16" data-src="https://freight.cargo.site/t/original/i/c1698b4dff75fbbd3989b3ae9e4d3e69cb68a5d1c1556aec849262a533fdce76/WX20200307-1817022x.png" data-mid="62968966" border="0"  src="https://freight.cargo.site/w/1000/i/c1698b4dff75fbbd3989b3ae9e4d3e69cb68a5d1c1556aec849262a533fdce76/WX20200307-1817022x.png" /&#62;


	Style Frame
	&#60;img width="3584" height="598" width_o="3584" height_o="598" data-src="https://freight.cargo.site/t/original/i/c65f1f2c6d6ffe8d4177c252dbc47920d225a15231bd03fa1edff750fffe3a6c/Screen-Shot-2020-03-07-at-5.44.06-PM.png" data-mid="62968080" border="0"  src="https://freight.cargo.site/w/1000/i/c65f1f2c6d6ffe8d4177c252dbc47920d225a15231bd03fa1edff750fffe3a6c/Screen-Shot-2020-03-07-at-5.44.06-PM.png" /&#62;&#60;img width="3584" height="598" width_o="3584" height_o="598" data-src="https://freight.cargo.site/t/original/i/d28c8726973f9899de536f92317f61a9c064528b66d8e757d90ffc8d2f7a819b/Screen-Shot-2020-03-07-at-6.06.57-PM.png" data-mid="62968098" border="0"  src="https://freight.cargo.site/w/1000/i/d28c8726973f9899de536f92317f61a9c064528b66d8e757d90ffc8d2f7a819b/Screen-Shot-2020-03-07-at-6.06.57-PM.png" /&#62;&#60;img width="3584" height="598" width_o="3584" height_o="598" data-src="https://freight.cargo.site/t/original/i/64a3b8c6285b8b13b6d720e4664910352563576585df6b701ee5759755e2d8e4/Screen-Shot-2020-03-07-at-5.42.54-PM.png" data-mid="62968059" border="0"  src="https://freight.cargo.site/w/1000/i/64a3b8c6285b8b13b6d720e4664910352563576585df6b701ee5759755e2d8e4/Screen-Shot-2020-03-07-at-5.42.54-PM.png" /&#62;&#60;img width="3584" height="598" width_o="3584" height_o="598" data-src="https://freight.cargo.site/t/original/i/c9dd0263636fe99b36f0a474cac06c420c93e777553bdb3007a02112210540ba/Screen-Shot-2020-03-07-at-5.43.00-PM.png" data-mid="62968060" border="0"  src="https://freight.cargo.site/w/1000/i/c9dd0263636fe99b36f0a474cac06c420c93e777553bdb3007a02112210540ba/Screen-Shot-2020-03-07-at-5.43.00-PM.png" /&#62;&#60;img width="3584" height="598" width_o="3584" height_o="598" data-src="https://freight.cargo.site/t/original/i/0e8f6949bc5b848e4490901fd2865a11a8bfe497f50bc320b8abb729dc050184/Screen-Shot-2020-03-07-at-5.43.06-PM.png" data-mid="62968063" 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width="3584" height="598" width_o="3584" height_o="598" data-src="https://freight.cargo.site/t/original/i/e25bc775c53393fa19d6e87950bdf64ded89185f5f938cf4d7de10303e7ad0f6/Screen-Shot-2020-03-07-at-5.43.29-PM.png" data-mid="62968069" border="0"  src="https://freight.cargo.site/w/1000/i/e25bc775c53393fa19d6e87950bdf64ded89185f5f938cf4d7de10303e7ad0f6/Screen-Shot-2020-03-07-at-5.43.29-PM.png" /&#62;&#60;img width="3584" height="598" width_o="3584" height_o="598" data-src="https://freight.cargo.site/t/original/i/311b614f19ca9f92fde6687d43887d677b66005527b7169f35acbb2e790f489c/Screen-Shot-2020-03-07-at-5.43.34-PM.png" data-mid="62968071" border="0"  src="https://freight.cargo.site/w/1000/i/311b614f19ca9f92fde6687d43887d677b66005527b7169f35acbb2e790f489c/Screen-Shot-2020-03-07-at-5.43.34-PM.png" /&#62;&#60;img width="3584" height="598" width_o="3584" height_o="598" data-src="https://freight.cargo.site/t/original/i/1a3cba61a75c3b74d2e232350081086c2a604e8445e9357987fc1999a78f2b2d/Screen-Shot-2020-03-07-at-5.43.43-PM.png" data-mid="62968073" border="0"  src="https://freight.cargo.site/w/1000/i/1a3cba61a75c3b74d2e232350081086c2a604e8445e9357987fc1999a78f2b2d/Screen-Shot-2020-03-07-at-5.43.43-PM.png" /&#62;&#60;img width="3584" height="598" width_o="3584" height_o="598" data-src="https://freight.cargo.site/t/original/i/0702fc03ff3826676de5dabfdc2f2f875a34dbaffaed4e19786df55bdb7e4a17/Screen-Shot-2020-03-07-at-6.08.14-PM.png" data-mid="62968161" border="0"  src="https://freight.cargo.site/w/1000/i/0702fc03ff3826676de5dabfdc2f2f875a34dbaffaed4e19786df55bdb7e4a17/Screen-Shot-2020-03-07-at-6.08.14-PM.png" /&#62;&#60;img width="3584" height="598" width_o="3584" height_o="598" data-src="https://freight.cargo.site/t/original/i/b6565162f77079f00c8f1a64f2494fe0bebeb51964de8cfc3fddc5f306778074/Screen-Shot-2020-03-07-at-5.44.00-PM.png" data-mid="62968077" border="0"  src="https://freight.cargo.site/w/1000/i/b6565162f77079f00c8f1a64f2494fe0bebeb51964de8cfc3fddc5f306778074/Screen-Shot-2020-03-07-at-5.44.00-PM.png" /&#62;&#60;img width="3584" height="598" width_o="3584" height_o="598" data-src="https://freight.cargo.site/t/original/i/c65f1f2c6d6ffe8d4177c252dbc47920d225a15231bd03fa1edff750fffe3a6c/Screen-Shot-2020-03-07-at-5.44.06-PM.png" data-mid="62968080" border="0"  src="https://freight.cargo.site/w/1000/i/c65f1f2c6d6ffe8d4177c252dbc47920d225a15231bd03fa1edff750fffe3a6c/Screen-Shot-2020-03-07-at-5.44.06-PM.png" /&#62;

	
	Project Credit:
	Production House / NØNE StudioProject lead / Natalie BaiAssociated Lead / Felix Fu, Zoe ChaoMotion Designer, Natalie Bai, Zoe Chao, Sulliya Qiu, Grace Sun, Xiaoyu XueStoryBoard / Natalie BaiGraphic Design / Felix Fu, Jeanne Zhu, Catherine Wu, Alan Liu, Angela Song, Chill Li3D Artist, Sulliya Qiu, Felix FuCopywriter, Stone LiuAccount / Lesley ZhangSpecial Thanks / Oscar Chen


	Other Project:
	
</description>
		
	</item>
		
		
	<item>
		<title>Adore Noir / Brand Identity &#38; Digital Experience Design for Publisher Adore Noir</title>
				
		<link>https://felix-fu.com/Adore-Noir-Brand-Identity-Digital-Experience-Design-for-Publisher</link>

		<pubDate>Thu, 23 Jan 2020 07:04:04 +0000</pubDate>

		<dc:creator>Felix-Fu-Design</dc:creator>

		<guid isPermaLink="true">https://felix-fu.com/Adore-Noir-Brand-Identity-Digital-Experience-Design-for-Publisher</guid>

		<description>


	Adore Noir
	
	Project Catagory:

Personal ProjectMy Role in project:Project LeadPresentation Deck:

︎ADORE NOIR︎

	
Adore Noir is a magazine publisher that combines black and white photograph with fine art. By redesigning the brand with the logo system, book series and merchandise design, I created a visual system with unique and beautiful brand for Adore Noir, which will inject new life into Adore Noir and provide a strategic opportunity for elevating their&#38;nbsp;brand value.


	&#60;img width="6656" height="3744" width_o="6656" height_o="3744" data-src="https://freight.cargo.site/t/original/i/8a9cbbec04dda770b5bd794f3adcb3984d78c536a0cf846db2c521020b1794cb/Adore-Noir.jpg" data-mid="59251529" border="0"  src="https://freight.cargo.site/w/1000/i/8a9cbbec04dda770b5bd794f3adcb3984d78c536a0cf846db2c521020b1794cb/Adore-Noir.jpg" /&#62;


	Brand Brief
	
	Adore Noir: Black &#38;amp; White Fine Art Photography Magazine

	&#60;img width="2174" height="602" width_o="2174" height_o="602" data-src="https://freight.cargo.site/t/original/i/88dcd49afd806617bd0c043ea3664d89fee53f3d605860e88118ecb1d510a5be/logo.png" data-mid="59526528" border="0"  src="https://freight.cargo.site/w/1000/i/88dcd49afd806617bd0c043ea3664d89fee53f3d605860e88118ecb1d510a5be/logo.png" /&#62;


	Logo Form
	
	
In Adore Noir’s core ideas, they encourage people to use black and white photography to record the beautiful art and life around them. 


In my logo design, I abstracted the elements of the camera into a hollow shape, and showed the appearance of various pure works of art in this medium to better reflect the connotation and 


corporate mission of Adore Noir.


	&#60;img width="2262" height="1138" width_o="2262" height_o="1138" data-src="https://freight.cargo.site/t/original/i/4a88d963acc3fb44c89f9d5eba7f6314536c333eb8e232ce25e9957877dec889/Rational01.png" data-mid="59526529" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4a88d963acc3fb44c89f9d5eba7f6314536c333eb8e232ce25e9957877dec889/Rational01.png" /&#62;


	Logo Mark Format with Black &#38;amp; White FIne Art Photography&#38;nbsp;
	&#60;img width="2350" height="1752" width_o="2350" height_o="1752" data-src="https://freight.cargo.site/t/original/i/d675742db31653d013c8511dde1e5cf112f5298f6ae76c8ee719a31f25d3a11b/FIne-Arts.png" data-mid="59526523" border="0"  src="https://freight.cargo.site/w/1000/i/d675742db31653d013c8511dde1e5cf112f5298f6ae76c8ee719a31f25d3a11b/FIne-Arts.png" /&#62;


	Ratio Research
	
	
Before the design of the book and electronic platform series, I calculated the pure art photography pictures used by Adore Noir in the past, in order to use the book size to make more reasonable use of the page space and leave a larger space to display photos. Beauty. 


The statistical example on the right, I applied the higher frequency ratios 16: 9 and 4: 3 to the books of the artist series and thematic classification series, and mapped the size of 12: 5 to magazines that simultaneously contained multiple image formats. Better presentation of text and pictures in the book.


	&#60;img width="2446" height="1122" width_o="2446" height_o="1122" data-src="https://freight.cargo.site/t/original/i/623e5c1c9d690635a37ac1c0eda2258e1ba7b8df52290c23a9a076a863ca3e57/research.png" data-mid="59526530" border="0"  src="https://freight.cargo.site/w/1000/i/623e5c1c9d690635a37ac1c0eda2258e1ba7b8df52290c23a9a076a863ca3e57/research.png" /&#62;


	Series Cover
	&#60;img width="2916" height="1234" width_o="2916" height_o="1234" data-src="https://freight.cargo.site/t/original/i/f840d976d999ac6a9bd65ef0f13c238582292a616a5d381b598a5dbc62c6f23a/Book-Format.png" data-mid="59526521" border="0"  src="https://freight.cargo.site/w/1000/i/f840d976d999ac6a9bd65ef0f13c238582292a616a5d381b598a5dbc62c6f23a/Book-Format.png" /&#62;


	Category Series
	&#60;img width="1634" height="1650" width_o="1634" height_o="1650" data-src="https://freight.cargo.site/t/original/i/5e65949becc0978c86a3e4a3fbae5c47617341fc35a56ff505575fb616588389/Catagory.png" data-mid="59526522" border="0"  src="https://freight.cargo.site/w/1000/i/5e65949becc0978c86a3e4a3fbae5c47617341fc35a56ff505575fb616588389/Catagory.png" /&#62;


	Category Series
/ Inside Page
	&#60;img width="2260" height="1166" width_o="2260" height_o="1166" data-src="https://freight.cargo.site/t/original/i/bc85a1d7bb343f667f4e7fdc4f8770b2aeddf5fbf1fe443db9baec775c87bf19/inside-book.png" data-mid="59526525" border="0"  src="https://freight.cargo.site/w/1000/i/bc85a1d7bb343f667f4e7fdc4f8770b2aeddf5fbf1fe443db9baec775c87bf19/inside-book.png" /&#62;


	Category Series
/ Inside Page
	&#60;img width="2260" height="1172" width_o="2260" height_o="1172" data-src="https://freight.cargo.site/t/original/i/09cf519248bdcc46b2cfe7b2ac8cb0c321b5494ef0b1c25410b8eb5e5c7a39b4/inside-book-02.png" data-mid="59526524" border="0"  src="https://freight.cargo.site/w/1000/i/09cf519248bdcc46b2cfe7b2ac8cb0c321b5494ef0b1c25410b8eb5e5c7a39b4/inside-book-02.png" /&#62;


	Artist Series

	&#60;img width="2726" height="1334" width_o="2726" height_o="1334" data-src="https://freight.cargo.site/t/original/i/f1c43ce3b3b6a83d741712e7eb465c7e56730c7dccd68cf1eeb02223a2533e38/Artist.png" data-mid="59526519" border="0"  src="https://freight.cargo.site/w/1000/i/f1c43ce3b3b6a83d741712e7eb465c7e56730c7dccd68cf1eeb02223a2533e38/Artist.png" /&#62;

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;

	Artist Series

/ Inside Page
	&#60;img width="1530" height="1308" width_o="1530" height_o="1308" data-src="https://freight.cargo.site/t/original/i/149e370125e3eaeff1e6e4cbe2a297304f41dd801e0a52a1038cd370795bed2b/Artist-02.png" data-mid="59526517" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/149e370125e3eaeff1e6e4cbe2a297304f41dd801e0a52a1038cd370795bed2b/Artist-02.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
&#60;img width="1538" height="1312" width_o="1538" height_o="1312" data-src="https://freight.cargo.site/t/original/i/dadc29e8d84ac32c01868ba340c9833145a2d1ac286057b0440c96bf243e78e9/Artist-01.png" data-mid="59526516" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/dadc29e8d84ac32c01868ba340c9833145a2d1ac286057b0440c96bf243e78e9/Artist-01.png" /&#62;


	Journal Series

/ Cover
	&#60;img width="2092" height="1746" width_o="2092" height_o="1746" data-src="https://freight.cargo.site/t/original/i/c9196c93ec40be8d7f57d5dffbcbf9196651074a0abf11450253eca7f0ebbfea/Journal.png" data-mid="59526527" border="0"  src="https://freight.cargo.site/w/1000/i/c9196c93ec40be8d7f57d5dffbcbf9196651074a0abf11450253eca7f0ebbfea/Journal.png" /&#62;


	Journal Series

/ Inside page
	&#60;img width="2472" height="1782" width_o="2472" height_o="1782" data-src="https://freight.cargo.site/t/original/i/6969ae8a5788d10b70341fe2a0e41d03f4bdad695eed7f19cbe73b7bcb3acbea/Inside-Journal.png" data-mid="59526526" border="0"  src="https://freight.cargo.site/w/1000/i/6969ae8a5788d10b70341fe2a0e41d03f4bdad695eed7f19cbe73b7bcb3acbea/Inside-Journal.png" /&#62;


	Digital Platform
	&#60;img width="2922" height="1692" width_o="2922" height_o="1692" data-src="https://freight.cargo.site/t/original/i/254d5e469d785729e0c8da4c187f9db52ed027b1d4f92f262a15bb9350d5c0c5/iPhone-Adore.png" data-mid="59526832" border="0"  src="https://freight.cargo.site/w/1000/i/254d5e469d785729e0c8da4c187f9db52ed027b1d4f92f262a15bb9350d5c0c5/iPhone-Adore.png" /&#62;


	Business Card
	&#60;img width="2882" height="1890" width_o="2882" height_o="1890" data-src="https://freight.cargo.site/t/original/i/4412293666aa67d5afdca840eafd4f9db4ffccb7b86908352f552de842f8c3de/busnisscard.png" data-mid="59527055" border="0"  src="https://freight.cargo.site/w/1000/i/4412293666aa67d5afdca840eafd4f9db4ffccb7b86908352f552de842f8c3de/busnisscard.png" /&#62;
&#38;nbsp;&#38;nbsp;

	Tote Bag
	&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="2670" height="1460" width_o="2670" height_o="1460" data-src="https://freight.cargo.site/t/original/i/28de443a099c558a7970b4e555ad910eac588819ff8998df330f8fde4dd10513/Tote-Bag.png" data-mid="59526894" border="0"  src="https://freight.cargo.site/w/1000/i/28de443a099c558a7970b4e555ad910eac588819ff8998df330f8fde4dd10513/Tote-Bag.png" /&#62;


	Key Chain
	&#60;img width="3362" height="1888" width_o="3362" height_o="1888" data-src="https://freight.cargo.site/t/original/i/b894f07eb90fb1d94bc635976693372023d7f5868a889e7b130a403d59af13c8/Keychain.png" data-mid="59526948" border="0"  src="https://freight.cargo.site/w/1000/i/b894f07eb90fb1d94bc635976693372023d7f5868a889e7b130a403d59af13c8/Keychain.png" /&#62;&#38;nbsp;&#38;nbsp;


	Carmer
	&#60;img width="3362" height="1886" width_o="3362" height_o="1886" data-src="https://freight.cargo.site/t/original/i/16c7d6f9b555c52f48de7c46ea849f7d0a70c2a0044d36be1b344a02cadd1624/Carmera.png" data-mid="59526952" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/16c7d6f9b555c52f48de7c46ea849f7d0a70c2a0044d36be1b344a02cadd1624/Carmera.png" /&#62;&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="3364" height="1890" width_o="3364" height_o="1890" data-src="https://freight.cargo.site/t/original/i/2a5c611cf00175ae044cbbb575c24bc4ccc3c6758c5dea734d700dee43af51ba/camera.png" data-mid="59527005" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/2a5c611cf00175ae044cbbb575c24bc4ccc3c6758c5dea734d700dee43af51ba/camera.png" /&#62;


	Other Project:
	
</description>
		
	</item>
		
		
	<item>
		<title>59E59 Theaters / Identity Rebrand &#38; Environmental Design for Theater 59E59 </title>
				
		<link>https://felix-fu.com/59E59-Theaters-Identity-Rebrand-Environmental-Design-for-Theater-59E59</link>

		<pubDate>Mon, 10 Feb 2020 21:29:20 +0000</pubDate>

		<dc:creator>Felix-Fu-Design</dc:creator>

		<guid isPermaLink="true">https://felix-fu.com/59E59-Theaters-Identity-Rebrand-Environmental-Design-for-Theater-59E59</guid>

		<description>

	59E59 Theaters Rebrand


	Project Catagory:

Personal projectMy Role in projectDesignerPresentation Deck:

︎59E59 Theaters︎


	59E59 Theaters is theater complex located in New York City, that shows both Off-Broadway and Off-Off-Broadway 59E59 Theaters is a not-for-profit foundation that is dedicated to bringing innovative and experimental work to the underserved East Side of Manhattan. 

In order to present their high quality stage show with newest experience, 59E59 Theaters merge interactive stage lighting equipment into their show. Due to the new generation perspective of 59E59 Theaters’ pursuing, I have created an identity that simplifies this message by using “Orbitron”as the logotype, with multiple letterforms customized to keep the system better.

Color corresponds to 3 theaters and 1 music bar in the 59E59 Theater. Green for dance focus theater, red for general theater, yellow for comedy focus theater, and blue for music bar. For consistency and simplicity, color and Letters been used to represent different space


&#60;img width="2120" height="1187" width_o="2120" height_o="1187" data-src="https://freight.cargo.site/t/original/i/a18b539d0b4af8829041044c4a5dd8270b929f672369374dbb52a8f27653b02b/59E59-Business-card.jpg" data-mid="60735802" border="0"  src="https://freight.cargo.site/w/1000/i/a18b539d0b4af8829041044c4a5dd8270b929f672369374dbb52a8f27653b02b/59E59-Business-card.jpg" /&#62;


	Information
	
	
Non-profit organization 
+&#38;nbsp;
Merge technology&#38;nbsp;
(Expermental show)


	&#38;nbsp;&#60;img width="1534" height="1022" width_o="1534" height_o="1022" data-src="https://freight.cargo.site/t/original/i/cc2ad473e8e5897edbd06e44df22bf2f81c79efc02cf099ec03ea41be546b113/info01.png" data-mid="60737467" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/cc2ad473e8e5897edbd06e44df22bf2f81c79efc02cf099ec03ea41be546b113/info01.png" /&#62; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="1600" height="1020" width_o="1600" height_o="1020" data-src="https://freight.cargo.site/t/original/i/515f3cd8d00f4505132e474e9eba58755552d7c935e402d9eb2e482ff5700455/info02.png" data-mid="60737468" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/515f3cd8d00f4505132e474e9eba58755552d7c935e402d9eb2e482ff5700455/info02.png" /&#62;


	New logo
	
	In order to present their high quality stage show with newest experience, 59E59 Theaters merge interactive stage lighting equipment into their show. Due to the new generation perspective of 59E59 Theaters’ pursuing, I have created an identity that simplifies this message by using “Orbitron”as the logotype, with multiple letterforms customized to keep the 
system better.

	&#60;img width="2766" height="1218" width_o="2766" height_o="1218" data-src="https://freight.cargo.site/t/original/i/17c2f576f7220c986cba8f19e62f36baacda6d4669006c763dba69cc12538095/59E59-new-logo.png" data-mid="60736514" border="0"  src="https://freight.cargo.site/w/1000/i/17c2f576f7220c986cba8f19e62f36baacda6d4669006c763dba69cc12538095/59E59-new-logo.png" /&#62;


	Logo Variations
	
	Due to the length of the 59E59 Theater logo, I derived two different logo format from the new logo design, which can be used for logo display in different media, such as social media or event title logo and others. So, the logo will becomes responsive and which could be better used for various situations and meet different usage needs.
	&#60;img width="3544" height="1246" width_o="3544" height_o="1246" data-src="https://freight.cargo.site/t/original/i/4c9219c39cfb33021b1f3a4e68f9c0ddf6624c5ed2b993e46538015f0a57209a/59E59-Logo.png" data-mid="60736517" border="0"  src="https://freight.cargo.site/w/1000/i/4c9219c39cfb33021b1f3a4e68f9c0ddf6624c5ed2b993e46538015f0a57209a/59E59-Logo.png" /&#62;

Color selection&#38;nbsp;

Color corresponds to 3 theaters and 1 music bar in the 59E59 Theater. Green for dance focus theater, red for general theater, yellow for comedy focus theater, and blue for music bar. For consistency and simplicity, color and Letters been used to represent 
different space&#60;img width="3118" height="1170" width_o="3118" height_o="1170" data-src="https://freight.cargo.site/t/original/i/3c81d3934860c51d015de345efa0e8098a49b577c479b63b70d54da869d29ef5/59E59-color-palette.png" data-mid="60737252" border="0"  src="https://freight.cargo.site/w/1000/i/3c81d3934860c51d015de345efa0e8098a49b577c479b63b70d54da869d29ef5/59E59-color-palette.png" /&#62;
Theater brochure&#60;img width="3260" height="1822" width_o="3260" height_o="1822" data-src="https://freight.cargo.site/t/original/i/a2e203230ad5f79e58f54a7ec1db141911f99331998ef9081b0b1781f19393f8/59E59-Brochure.png" data-mid="60737908" border="0"  src="https://freight.cargo.site/w/1000/i/a2e203230ad5f79e58f54a7ec1db141911f99331998ef9081b0b1781f19393f8/59E59-Brochure.png" /&#62;


	Theater brochure
	&#60;img width="3580" height="2010" width_o="3580" height_o="2010" data-src="https://freight.cargo.site/t/original/i/4dac598f9a7daeabc22de99d5bc3c2db5117ae5e5eeed1a430d7c84726625ac8/59E59-Brochure-02.png" data-mid="60737992" border="0"  src="https://freight.cargo.site/w/1000/i/4dac598f9a7daeabc22de99d5bc3c2db5117ae5e5eeed1a430d7c84726625ac8/59E59-Brochure-02.png" /&#62;


	Theater ticket
	&#60;img width="2694" height="1322" width_o="2694" height_o="1322" data-src="https://freight.cargo.site/t/original/i/4bee46e28a73ce24e7cc1c1f87f82622dfe4de8bc4e776a2d8a077d2121bc1f7/59E59-Ticket.png" data-mid="60738012" border="0"  src="https://freight.cargo.site/w/1000/i/4bee46e28a73ce24e7cc1c1f87f82622dfe4de8bc4e776a2d8a077d2121bc1f7/59E59-Ticket.png" /&#62;


	Ticket series.
	&#60;img width="3578" height="1406" width_o="3578" height_o="1406" data-src="https://freight.cargo.site/t/original/i/73db744de8862f9f59c936601a34057d2bccfb8314a6fbbca4996dcb02582755/ticket.png" data-mid="60738002" border="0"  src="https://freight.cargo.site/w/1000/i/73db744de8862f9f59c936601a34057d2bccfb8314a6fbbca4996dcb02582755/ticket.png" /&#62;


	Business card
	&#60;img width="3578" height="2014" width_o="3578" height_o="2014" data-src="https://freight.cargo.site/t/original/i/f88538949824e15f377be6eb41614dceee7ac619d7704d7a6d99409b1c689a72/59E59-Business-card02.png" data-mid="60738461" border="0"  src="https://freight.cargo.site/w/1000/i/f88538949824e15f377be6eb41614dceee7ac619d7704d7a6d99409b1c689a72/59E59-Business-card02.png" /&#62;


Business card
	&#60;img width="2120" height="1187" width_o="2120" height_o="1187" data-src="https://freight.cargo.site/t/original/i/b9df426c38d59107128e12ab457a36054a94e1254b99455fd4c136cf3e37132e/59E59-Business-card.jpg" data-mid="60738466" border="0"  src="https://freight.cargo.site/w/1000/i/b9df426c38d59107128e12ab457a36054a94e1254b99455fd4c136cf3e37132e/59E59-Business-card.jpg" /&#62;


	Staff badge

	&#60;img width="3580" height="2010" width_o="3580" height_o="2010" data-src="https://freight.cargo.site/t/original/i/edea1e00ab4e88fc850b797042aea437b2ee76a526ba43be30a8f93b830048ee/59E59-Staff-Badge.png" data-mid="60738470" border="0"  src="https://freight.cargo.site/w/1000/i/edea1e00ab4e88fc850b797042aea437b2ee76a526ba43be30a8f93b830048ee/59E59-Staff-Badge.png" /&#62;


	Theater poster
	&#60;img width="3412" height="1508" width_o="3412" height_o="1508" data-src="https://freight.cargo.site/t/original/i/e5219d4f64e6bbfd4d06f1f6e586821703c34b1ddf68f45a20fefe3d3e5c9732/59E59-Poster-.png" data-mid="60738584" border="0"  src="https://freight.cargo.site/w/1000/i/e5219d4f64e6bbfd4d06f1f6e586821703c34b1ddf68f45a20fefe3d3e5c9732/59E59-Poster-.png" /&#62;


Street poster&#60;img width="1568" height="1892" width_o="1568" height_o="1892" data-src="https://freight.cargo.site/t/original/i/ef786f537c64ff35c69c0c863b1658216833ccd8750db6054c7a7438c9db0a8a/59E59-poster-02.png" data-mid="60738587" border="0"  src="https://freight.cargo.site/w/1000/i/ef786f537c64ff35c69c0c863b1658216833ccd8750db6054c7a7438c9db0a8a/59E59-poster-02.png" /&#62;


Theater signage


	&#60;img width="3262" height="1590" width_o="3262" height_o="1590" data-src="https://freight.cargo.site/t/original/i/f8fbf31623eeaf9b2a80fd597a400e8e922eaf561849e13390c6f5da7535adeb/59E59-Sign.png" data-mid="60738596" border="0"  src="https://freight.cargo.site/w/1000/i/f8fbf31623eeaf9b2a80fd597a400e8e922eaf561849e13390c6f5da7535adeb/59E59-Sign.png" /&#62;


	Environmental design
	&#60;img width="2010" height="1890" width_o="2010" height_o="1890" data-src="https://freight.cargo.site/t/original/i/f51c111e8262a8a13b428ca79457514e2afc82a1a61bda4e14030d3f9851ea6c/59E59-Building-.png" data-mid="60738608" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/f51c111e8262a8a13b428ca79457514e2afc82a1a61bda4e14030d3f9851ea6c/59E59-Building-.png" /&#62;&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1846" height="1866" width_o="1846" height_o="1866" data-src="https://freight.cargo.site/t/original/i/8ca54d936e58e7eb120583e7ff9a35d7b0261dec2e49f4efe731e2c2725c087e/59E59-Building-02.png" data-mid="60738613" border="0" data-scale="47" alt=" " data-caption=" " src="https://freight.cargo.site/w/1000/i/8ca54d936e58e7eb120583e7ff9a35d7b0261dec2e49f4efe731e2c2725c087e/59E59-Building-02.png" /&#62;
&#60;img width="1814" height="1894" width_o="1814" height_o="1894" data-src="https://freight.cargo.site/t/original/i/a5b1576c0e1aa20f51f73c6107729b4ef3a467f7e240e559a8989a2329ca4a34/59E59-Building-03.png" data-mid="60738674" border="0"  src="https://freight.cargo.site/w/1000/i/a5b1576c0e1aa20f51f73c6107729b4ef3a467f7e240e559a8989a2329ca4a34/59E59-Building-03.png" /&#62;


Environmental design
	&#60;img width="3580" height="2014" width_o="3580" height_o="2014" data-src="https://freight.cargo.site/t/original/i/b05698b84326632a5325ec02c98ca3867001fdda2db0d79cb4d55800ce4e8a55/59E59-Music-bar-sign.png" data-mid="60738602" border="0"  src="https://freight.cargo.site/w/1000/i/b05698b84326632a5325ec02c98ca3867001fdda2db0d79cb4d55800ce4e8a55/59E59-Music-bar-sign.png" /&#62;


59E59 Music Bar logo&#60;img width="2630" height="900" width_o="2630" height_o="900" data-src="https://freight.cargo.site/t/original/i/1d47060d93be1d99822dce282e9833ca49e5b7f9d8c232d1b4b13fe549bf3a5a/59E59-Music-bar-logo.png" data-mid="60738806" border="0"  src="https://freight.cargo.site/w/1000/i/1d47060d93be1d99822dce282e9833ca49e5b7f9d8c232d1b4b13fe549bf3a5a/59E59-Music-bar-logo.png" /&#62;

Music bar menu&#60;img width="3582" height="2030" width_o="3582" height_o="2030" data-src="https://freight.cargo.site/t/original/i/c9a7cf0911c396e03407cf3a11952aa3c119622a1e19fbdcfec04b82beccbe6a/59E59-Menu-02.png" data-mid="60739215" border="0"  src="https://freight.cargo.site/w/1000/i/c9a7cf0911c396e03407cf3a11952aa3c119622a1e19fbdcfec04b82beccbe6a/59E59-Menu-02.png" /&#62;


	Music bar spacial design
	&#60;img width="3580" height="2012" width_o="3580" height_o="2012" data-src="https://freight.cargo.site/t/original/i/04c7d1d411266430b67ef777ecb539b2d719897cfb912038a4a6e36a7347806f/59E59-Music-bar.png" data-mid="60738841" border="0"  src="https://freight.cargo.site/w/1000/i/04c7d1d411266430b67ef777ecb539b2d719897cfb912038a4a6e36a7347806f/59E59-Music-bar.png" /&#62;


	59E59 feature whisky cup
	&#60;img width="3158" height="1122" width_o="3158" height_o="1122" data-src="https://freight.cargo.site/t/original/i/4c5b0cd9b22980eeef522699677195b3f86c60754f1a0bdddba71ef51aed4834/59E59-cup05.png" data-mid="60739190" border="0"  src="https://freight.cargo.site/w/1000/i/4c5b0cd9b22980eeef522699677195b3f86c60754f1a0bdddba71ef51aed4834/59E59-cup05.png" /&#62;


	Project Credit
	
	Designer: Felix Fu
External helps: Paula Scher


	2019


Other Projects:&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>EZOO 2020 / Digital Branding &#38; Social Media Promotion for music festival EZOO 2020 </title>
				
		<link>https://felix-fu.com/EZOO-2020-Digital-Branding-Social-Media-Promotion-for-music-festival-1</link>

		<pubDate>Mon, 10 Feb 2020 15:52:14 +0000</pubDate>

		<dc:creator>Felix-Fu-Design</dc:creator>

		<guid isPermaLink="true">https://felix-fu.com/EZOO-2020-Digital-Branding-Social-Media-Promotion-for-music-festival-1</guid>

		<description>

	EZOO 2020
Rebrand Project
	
	Project Catagory:

Personal
 projectMy Role in projectProject Lead&#38;nbsp;Presentation Deck:

︎EZOO 2020︎


	Electric Zoo is an annual electronic music festival held over Labor Day weekend in New York City on Randall's Island. The festival represents all genres of electronic music, bringing top international DJs and live acts from multiple countries 
to four stages.

With the gradual rejuvenation of the audience of the electronic music festival and the experimental attempts of EZOO stage expressions, ezoo tries to establish itself as the latest generation of music festivals, with the future as the core of the brand.

Based on the current development status of EZOO, I created the new EZOO logo by using simple geometric to pursue the minimal and futuristic feeling. From a strategic perspective, 2020 will be the best time for EZOO to enter a new era and elevate the value of the entire brand. Unlike the previous theme of animals every year, I tried to use the mysterious animal - dinosaur as the theme element of EZOO 2020, and integrated it into all the surrounding derivatives of EZOO.

Taking into account the social habits of young music festival audiences, I also established an EZOO 2020 Instagram account, which includes digital display logo, archive icon, social post format, etc. EZOO 2020's social account will promote the brand itself in three different time periods before, during, and after the festival, retaining potential participants while attracting new entrants.


&#60;img width="6656" height="3744" width_o="6656" height_o="3744" data-src="https://freight.cargo.site/t/original/i/273f51a648b152297ac880340c0bbcdd05c0793959791ee1ab4f3d0815dc5c0a/ezoo_.jpg" data-mid="60708501" border="0"  src="https://freight.cargo.site/w/1000/i/273f51a648b152297ac880340c0bbcdd05c0793959791ee1ab4f3d0815dc5c0a/ezoo_.jpg" /&#62;


EZOO logo


	&#60;img width="1200" height="676" width_o="1200" height_o="676" data-src="https://freight.cargo.site/t/original/i/a3c1207e773e3e763caa05e99487e2199fa8155ed24e6cc0b0dde4497a8e96e3/ezgif.com-resize-11.gif" data-mid="60709336" border="0"  src="https://freight.cargo.site/w/1000/i/a3c1207e773e3e763caa05e99487e2199fa8155ed24e6cc0b0dde4497a8e96e3/ezgif.com-resize-11.gif" /&#62;


	Concept rationale
	
	Based on the current development status of EZOO, I created the new EZOO logo by using simple geometric to pursue the minimal and futuristic feeling. From a strategic perspective, 2020 will be the best time for EZOO to enter a new era and elevate the value of the entire brand. Unlike the previous theme of animals every year, I tried to use the mysterious animal - dinosaur as the theme element of EZOO 2020, and integrated it into all the surrounding derivatives of EZOO.
	&#60;img width="3166" height="1502" width_o="3166" height_o="1502" data-src="https://freight.cargo.site/t/original/i/15f1f904467c3914f7b2b9cb1b11d34e4f1052ade791a58670b6f3c8a98836a7/Screen-Shot-2020-02-10-at-11.47.33-AM.png" data-mid="60711300" border="0"  src="https://freight.cargo.site/w/1000/i/15f1f904467c3914f7b2b9cb1b11d34e4f1052ade791a58670b6f3c8a98836a7/Screen-Shot-2020-02-10-at-11.47.33-AM.png" /&#62;

&#60;img width="2866" height="1340" width_o="2866" height_o="1340" data-src="https://freight.cargo.site/t/original/i/3622011e171fdaceb922436de665bc2b3cb1eba0204aa4f048c81cfaded06f78/Screen-Shot-2020-02-10-at-11.49.52-AM.png" data-mid="60711614" border="0"  src="https://freight.cargo.site/w/1000/i/3622011e171fdaceb922436de665bc2b3cb1eba0204aa4f048c81cfaded06f78/Screen-Shot-2020-02-10-at-11.49.52-AM.png" /&#62;


	Color selection analysis

	&#60;img width="3328" height="1571" width_o="3328" height_o="1571" data-src="https://freight.cargo.site/t/original/i/b65e79a7c54042bb8f653cf04d1f7047107a1741e767dcae6ec3e65f340ec218/Screen-Shot-2020-02-10-at-11.52.22-AM.png" data-mid="60711923" border="0"  src="https://freight.cargo.site/w/1000/i/b65e79a7c54042bb8f653cf04d1f7047107a1741e767dcae6ec3e65f340ec218/Screen-Shot-2020-02-10-at-11.52.22-AM.png" /&#62;


	Prevous theme and 
EZOO 2020 theme
	&#60;img width="3438" height="1200" width_o="3438" height_o="1200" data-src="https://freight.cargo.site/t/original/i/53a7ddbb7bfda0c701aaa65e1c16f1f774d1b1a21220786cd76ba3ff28722e31/WX20200210-1155052x.png" data-mid="60711806" border="0"  src="https://freight.cargo.site/w/1000/i/53a7ddbb7bfda0c701aaa65e1c16f1f774d1b1a21220786cd76ba3ff28722e31/WX20200210-1155052x.png" /&#62;


	Key visual&#38;nbsp;
	
&#60;img width="6656" height="3744" width_o="6656" height_o="3744" data-src="https://freight.cargo.site/t/original/i/273f51a648b152297ac880340c0bbcdd05c0793959791ee1ab4f3d0815dc5c0a/ezoo_.jpg" data-mid="60708501" border="0"  src="https://freight.cargo.site/w/1000/i/273f51a648b152297ac880340c0bbcdd05c0793959791ee1ab4f3d0815dc5c0a/ezoo_.jpg" /&#62;


	Advertising
	&#60;img width="3580" height="2014" width_o="3580" height_o="2014" data-src="https://freight.cargo.site/t/original/i/8857a670c11d9849ede6baa7acc5c14b71919f445f2c3064e5fd77cfbf106736/ezoo-street-ad.png" data-mid="60731502" border="0"  src="https://freight.cargo.site/w/1000/i/8857a670c11d9849ede6baa7acc5c14b71919f445f2c3064e5fd77cfbf106736/ezoo-street-ad.png" /&#62;


	Music festvial poster
	&#60;img width="3268" height="1908" width_o="3268" height_o="1908" data-src="https://freight.cargo.site/t/original/i/c437aaa2b88eb08a4ec4e2d08346535fec881f2cd5945964c0785fea2089ebe1/WX20200210-1237352x.png" data-mid="60716541" border="0"  src="https://freight.cargo.site/w/1000/i/c437aaa2b88eb08a4ec4e2d08346535fec881f2cd5945964c0785fea2089ebe1/WX20200210-1237352x.png" /&#62;


	Tickect
	&#60;img width="3073" height="1761" width_o="3073" height_o="1761" data-src="https://freight.cargo.site/t/original/i/00187647575bb048cbcd665130572f0c2868babb77a721729c504f3fc1634d9c/ezoo2020-ticket.jpg" data-mid="60726697" border="0"  src="https://freight.cargo.site/w/1000/i/00187647575bb048cbcd665130572f0c2868babb77a721729c504f3fc1634d9c/ezoo2020-ticket.jpg" /&#62;


	Band ticket
	&#60;img width="3252" height="1654" width_o="3252" height_o="1654" data-src="https://freight.cargo.site/t/original/i/6acf12b61b178793ed7aa0aac5f6ba9e2e53aebc553d7781b742ebd815a2b887/ezoo-waist-band.png" data-mid="60729187" border="0"  src="https://freight.cargo.site/w/1000/i/6acf12b61b178793ed7aa0aac5f6ba9e2e53aebc553d7781b742ebd815a2b887/ezoo-waist-band.png" /&#62;


	Staff badge
	&#60;img width="3276" height="1960" width_o="3276" height_o="1960" data-src="https://freight.cargo.site/t/original/i/aa4915d3a04b85db62818c8a5c7ba4228f75ac9cbc2071bed2cdbc93d27d3dbc/ezoo-staff-badge.png" data-mid="60729246" border="0"  src="https://freight.cargo.site/w/1000/i/aa4915d3a04b85db62818c8a5c7ba4228f75ac9cbc2071bed2cdbc93d27d3dbc/ezoo-staff-badge.png" /&#62;


	Merchandise&#38;nbsp;

/Pin board
	&#60;img width="2846" height="1706" width_o="2846" height_o="1706" data-src="https://freight.cargo.site/t/original/i/630a579e8c79c569d0af7a8a5dc390d872c4a1bbbf0c3f4e921ca4faabbeebbd/ezoo-pin-board.png" data-mid="60727278" border="0"  src="https://freight.cargo.site/w/1000/i/630a579e8c79c569d0af7a8a5dc390d872c4a1bbbf0c3f4e921ca4faabbeebbd/ezoo-pin-board.png" /&#62;


	Merchandise 

/Dinosaur pin&#38;nbsp;

	&#60;img width="3152" height="1340" width_o="3152" height_o="1340" data-src="https://freight.cargo.site/t/original/i/9847eb780eb9096b05fd1bcf5cc3c05927d7e5621c7501d9795a3f4b0571b2fb/ezoo-dinorsaur-pin.png" data-mid="60727333" border="0"  src="https://freight.cargo.site/w/1000/i/9847eb780eb9096b05fd1bcf5cc3c05927d7e5621c7501d9795a3f4b0571b2fb/ezoo-dinorsaur-pin.png" /&#62;


Merchandise /Theme pin 


	&#60;img width="3454" height="2014" width_o="3454" height_o="2014" data-src="https://freight.cargo.site/t/original/i/062475334d31b5650c11e3396fa551427a0929310803f55620795d7f5b0ae5e7/ezoo-pin.png" data-mid="60727570" border="0"  src="https://freight.cargo.site/w/1000/i/062475334d31b5650c11e3396fa551427a0929310803f55620795d7f5b0ae5e7/ezoo-pin.png" /&#62;


Merchandise /Theme pin


	&#60;img width="3520" height="2012" width_o="3520" height_o="2012" data-src="https://freight.cargo.site/t/original/i/59766ede3182f1654cd50f1dd235cd0b5749510eab3a7c56f145123662c347ef/ezoo-pin02.png" data-mid="60729657" border="0"  src="https://freight.cargo.site/w/1000/i/59766ede3182f1654cd50f1dd235cd0b5749510eab3a7c56f145123662c347ef/ezoo-pin02.png" /&#62;


Merchandise /Phone case


	&#60;img width="3000" height="1542" width_o="3000" height_o="1542" data-src="https://freight.cargo.site/t/original/i/a37776de81c29ace5348bc76219e71a0b37b213eacb2aaf38bc1d2841dccd2ca/ezoo-phone-case.png" data-mid="60729622" border="0"  src="https://freight.cargo.site/w/1000/i/a37776de81c29ace5348bc76219e71a0b37b213eacb2aaf38bc1d2841dccd2ca/ezoo-phone-case.png" /&#62;


Merchandise /Magnetic tape


	&#60;img width="2692" height="1564" width_o="2692" height_o="1564" data-src="https://freight.cargo.site/t/original/i/a2afc183ec53c45985786df1d3ae3e34927fa24861d438704d9d3c8e632b2730/ezoo-tape.png" data-mid="60729673" border="0"  src="https://freight.cargo.site/w/1000/i/a2afc183ec53c45985786df1d3ae3e34927fa24861d438704d9d3c8e632b2730/ezoo-tape.png" /&#62;


	Merchandise /T-shirt design&#38;nbsp;
	&#60;img width="3006" height="1722" width_o="3006" height_o="1722" data-src="https://freight.cargo.site/t/original/i/eb69189e66986f2e680d50d91ed66d95592fc89e34172e4a7fb3c688d6f9bf50/ezoo-t-shirt.png" data-mid="60728091" border="0"  src="https://freight.cargo.site/w/1000/i/eb69189e66986f2e680d50d91ed66d95592fc89e34172e4a7fb3c688d6f9bf50/ezoo-t-shirt.png" /&#62;


	Dinosaur balloon
	&#60;img width="2842" height="1890" width_o="2842" height_o="1890" data-src="https://freight.cargo.site/t/original/i/34dc3e3562b53677befbf3fd86481007e6bc3183b3f56fbc5bcc431a7971afa6/ezoo-balloon.png" data-mid="60728123" border="0"  src="https://freight.cargo.site/w/1000/i/34dc3e3562b53677befbf3fd86481007e6bc3183b3f56fbc5bcc431a7971afa6/ezoo-balloon.png" /&#62;


	EZOO website
	&#60;img width="2980" height="1650" width_o="2980" height_o="1650" data-src="https://freight.cargo.site/t/original/i/60821696e24f7428baf2c3f62aee94a03b5f4b82036fcfccbdf59d27def20969/ezoo-websiter.png" data-mid="60730130" border="0"  src="https://freight.cargo.site/w/1000/i/60821696e24f7428baf2c3f62aee94a03b5f4b82036fcfccbdf59d27def20969/ezoo-websiter.png" /&#62;


	Social media
	&#60;img width="3052" height="1950" width_o="3052" height_o="1950" data-src="https://freight.cargo.site/t/original/i/42707be2791a38e9321688b21f1a9173a62e57561913354e66fe781b3372bcd5/ezoo-instagram.png" data-mid="60730295" border="0"  src="https://freight.cargo.site/w/1000/i/42707be2791a38e9321688b21f1a9173a62e57561913354e66fe781b3372bcd5/ezoo-instagram.png" /&#62;


	Digital Advertising&#38;nbsp;
	
	
EZOO will publish and promote dinosaur mask-themed face filters through its various social platforms such as Instagram or facebook for social experience and participate in the ezoo2020 carnival in advance. This will be published as part of online advertising. 


	&#60;img width="845" height="585" width_o="845" height_o="585" data-src="https://freight.cargo.site/t/original/i/8e73f7697659207d0611715bb245680c691ac80f9ee1ba848f1cbd05e37ff091/ezgif.com-resize-13.gif" data-mid="60731144" border="0"  src="https://freight.cargo.site/w/845/i/8e73f7697659207d0611715bb245680c691ac80f9ee1ba848f1cbd05e37ff091/ezgif.com-resize-13.gif" /&#62;


	Project Credit
	
	Designer: Felix Fu
External helps: Paula Scher

	
	2019


Other Projects:&#38;nbsp;
	
	
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