Project Catagory: Real-life Case

My Role in project
Project Lead 

Presentation Deck:
︎Project NewØNE ︎

In 2018, I established NØNE STUDIO in Shenzhen. After one and a half years of development, we have cooperated with high-profile clients such as Tencent, Porsche China, and The Palace Museum.
    At the same time, in order to let our studio be known to more people, we held the online and offline events and set the student and faculty in School of Visual Arts as our target audience.     Throughout the campaign, we have incorporated elements of facial AR, environmental AR, Web VR, and Social media promotion ad, so that our studio has received a lot of user attention and encouragement and respect from schools and competitors in the industry as the final outcome.

Goal: Increase popularity.
TA: SVA commmunity.

Project Length: 4 weeks.
3 Sections & 6 Components.

Social Media 
93.1% SVA student use Instagram more than once a day. 
Our TA have vision-oriented reading habit.

Face Filter 
ID Card is the most memorable in SVA community.  Created face filter to allow our TA to share.

AR Exhibition
Location: SVA Lobby
Four touchpoints total.

Entry & Aisle
Touchpoint 01 & 03
Wayfinding Hint:
Interactive Lotus

Proximity effect


Main Stage
Touchpoint 02 
Exhibition Introduction, Studio symbol with interactive elements.

AR Experience Room
Touchpoint 04

Abstract Interactive sculpture to allow visitor explore and play.

3D Design
Touchpoint 04

3D elements close look.

Events Openning 
Reception day
Event Introduction

Event Record
Reception day
A user was exploring intercative elements in the mainstage

VR Gallery Showcase
Reception day
Showcasing VR gallery with Oculus Quest.

Event Record
Reception day
Several users were exploring 6 individual rooms.

Event Record
Reception day
Detail looks of individual rooms.

Event Record
WebVR Gallery
Reception day
Time-Lapse Video
Several users were exploring the main stage

WebVR Base
Html language + A-Frame Java script in Glitch 

WebVR Gallery
User could walk arround or interact with the elements in the space. 

Showcase 3D Works
Showcase station for specific case study to show the three-dimension detail in virtual space.

VR Gallery in AR Space
Bring our 3D VR gallery into our life.

Final Outcome
Analytics data from instagram official account backstage & instagram ad promotion backstage

Project Credit:
AR / VR Designer: Felix Fu
Motion Designer: Natalie Bai
UI / UX / Graphic Design: Natalie & Felix

Other Projects: 

Copyright by Felix Fu 2020