Bogoo
Project Catagory:
Real-life Case
My Role in project
Project Lead at NONE STUDIO
Try ︎Bogoo︎ at App store
Real-life Case
My Role in project
Project Lead at NONE STUDIO
Try ︎Bogoo︎ at App store
Bogoo is a dating platform designed for American Born Chinese and Chinese in the US, with a new social model ”One-on-one” to help the users find someone they can trust as soon as possible As a friend, Bogoo provides a true dating experience for the quality users who have passed the review. Every user are seriously and sincere, together buiding a safe and reliable foreign utopia.
![](https://freight.cargo.site/t/original/i/aadbb6292930e09b86a33f587793305046f7b67644228017be702043ac46b144/Bogoo-_05x.jpg)
Logo Rebrand
This design aims to complicate Bogoo's core values and clarify the concept in a simple way. We use the letter "B" as the logo mark base and break it down into two overlapping elliptical shapes and rotate to make it vivid like two birds.
![](https://freight.cargo.site/t/original/i/87f7af6e5b7ede62f101c57154a81f33c25b69c02f6f28b09ab7d83917a9379b/logo-mockup.png)
Identity Stationary
The light blue and light pink with transparency represent the gender of the two birds, which also giving the logo a dynamic image and vitality.
![](https://freight.cargo.site/t/original/i/faae14194140bfc6f49c6b0a01e79c3f4b42e45553c54e4ad86c3644dd71a763/logo2.png)
Identity Details
In order to better serve the master product ‘Bogoo dating app’, the Bogoo brand identity is more digital focus.
![](https://freight.cargo.site/t/original/i/fa80e309df7d1925435630832d5b04708737ecfe9f66e38f731197a6c63914fe/20.5x.jpg)
Design system
Typeface Selection
Chinese / PingFang
English / Montserrat
![](https://freight.cargo.site/t/original/i/9b485ac370f6dc37e5063189e5fcf8da6e3644d90429ef95e9d77706671b8e48/Screen-Shot-2020-01-27-at-12.38.38-AM.png)
![](https://freight.cargo.site/t/original/i/2ee74aaa5a9c4e10b187dc0acfd0fbe65f1aaef8e92a8f362e644fdd450f3e72/Screen-Shot-2020-01-27-at-12.38.24-AM.png)
Design system
Alignment System
Grid System
Spacing System
Grid System
Spacing System
![](https://freight.cargo.site/t/original/i/24def49a9d9f31198af83e3d00b747a8eca53b219815345e7cee83af0a6adab6/Screen-Shot-2020-03-03-at-5.16.57-PM.png)
![](https://freight.cargo.site/t/original/i/e5eccc291702e87e7718a8c40adb843e19753dae7dfdfb1b9869a0ad64c90ca3/Screen-Shot-2020-03-03-at-5.16.59-PM.png)
![](https://freight.cargo.site/t/original/i/b62f600ab4a04dbbca0aea702108eac242cdb203d6d2a15e6f1662f7d84924d6/Screen-Shot-2020-03-03-at-5.17.01-PM.png)
Design system
Icon System
![](https://freight.cargo.site/t/original/i/458c1c7fa16a62666a04d5663c636e21010cb990215912fbca2a8a62f1334ad4/Screen-Shot-2020-03-03-at-5.16.45-PM.png)
Design system
Color System
/Background
/Background
![](https://freight.cargo.site/t/original/i/9caeeefa2a7ec340581b2159f796518836332d5ec5bfb653a2fe31acd48d5ff4/Screen-Shot-2020-03-03-at-5.17.28-PM.png)
Design system
Color System
/Background
/Background
![](https://freight.cargo.site/t/original/i/0d5a92acb1ee7a0715c9a7e5e38709354c022ae9eb3e12bf89fc5fc31d359d05/Screen-Shot-2020-03-03-at-5.16.56-PM.png)
Product Intro
Bogoo represents the sound of birds.
3D Still Life +
2D Bird Illustration
3D Still Life +
2D Bird Illustration
![](https://freight.cargo.site/t/original/i/92745712cbe5959c41d838a75b8c329b4fbb9f8bbf20ef050415c46c0b995196/Screen-Shot-2020-03-03-at-5.33.13-PM.png)
![](https://freight.cargo.site/t/original/i/6c47bc55c1e830b1a0b0b2ec63ed4c098af5cbb4c7533f3a8b45af9fbfd69fe9/Screen-Shot-2020-03-03-at-5.33.30-PM.png)
![](https://freight.cargo.site/t/original/i/b9e5e81417aedf9a2f3337f8c8fab42de6c082d76047bbd48ff0b296099dfa5a/Screen-Shot-2020-03-03-at-5.33.35-PM.png)
![](https://freight.cargo.site/t/original/i/e9ee235485f8866ba5b364cbe28d4bb7adc033fb1bc3c7c09edd50b1228f52f7/Screen-Shot-2020-03-03-at-5.33.37-PM.png)
Landing & Intro Flow
![](https://freight.cargo.site/t/original/i/edf8082d82dd9869f761822e176812bc170e93fbee8dd4bfc8ab7b721c9c74dc/Intro.jpg)
Sign-up Flow
![](https://freight.cargo.site/t/original/i/d359aa2b4a728d72086298d4d360590fab7135adbc8afa0fd43d2741c5503fff/Upload-info.jpg)
Home Page
![](https://freight.cargo.site/t/original/i/186b902e9cef2fe1e8fa7e3eb1a467f06c2950d8cf59f3b069db65afcf259a37/Screen-Recording-2020-01-27-at-1.49.43-AM.gif)
Like an User
![](https://freight.cargo.site/t/original/i/8f894cb306f9e16b9c5e5f639382033d1795ee4b60e4abb9976b27f69cbf8c0f/Like-Flow.jpg)
‘One on One’ Invitation
![](https://freight.cargo.site/t/original/i/0ff15d60191e59280d4acc3a8ae8a211f938d0b7f78ccfd2c57ac33f8afcbd8b/Like.jpg)
Profile Pages
![](https://freight.cargo.site/t/original/i/bc3fa4e713a8c96b56ce30b4a5a9822a6cd30502164cdbf63b413fd6b80f741c/Screen-Shot-2020-03-10-at-7.29.38-PM.png)
Night Mode
![](https://freight.cargo.site/t/original/i/8d1306280ed32696bb24bc39c8f669086459ada703460aca1c577ce504ece098/WX20200303-1629172x.png)
App Store Page Design
![](https://freight.cargo.site/t/original/i/80b5990cdebcb5ec5dee83b5ff47ee405cadd71e46f373ae21bd36040f7e1718/Rotato-Snapshot.png)
3D Animations
![](https://freight.cargo.site/t/original/i/5aed6d9fcea01c533dcf2f617267d10e7ab5bf9d843e37cc12f744c515262991/ezgif.com-video-to-gif-18.gif)
![](https://freight.cargo.site/t/original/i/5d2e17c2086c51ef6bfd4e762c7dc9b7f25c33b5f98cb85feb6e5e622299306c/ezgif.com-video-to-gif-19.gif)
![](https://freight.cargo.site/t/original/i/f85aa50a10a8c8ed722810add021b5bc185e5e2aa8f0937e8d21aba874aed899/ezgif.com-video-to-gif-21.gif)
![](https://freight.cargo.site/t/original/i/e055113ac765c41eddb7b35bfb2cc536024eeb407d7d7f1cab7ede28bb8d1905/ezgif.com-video-to-gif-20.gif)
Information & data support
Background Research
/ Market Landscape
![](https://freight.cargo.site/t/original/i/0f1cc3aac2f3a2b5daaba73bbe034716a03e1eb74454e5a2f2dda20abaa3c1d5/Screen-Shot-2020-03-03-at-7.42.50-PM.png)
![](https://freight.cargo.site/t/original/i/221d1e006e6506b7c5447650970b3d94ade068e3d5d9bffaeea3c9ef3cf2dd05/Screen-Shot-2020-03-03-at-7.42.53-PM.png)
![](https://freight.cargo.site/t/original/i/f771aa5a115c6a684b4a07618b986739a2a20ce9448d3f9cefacfc8786cf31f3/Screen-Shot-2020-03-03-at-7.42.57-PM.png)
Information & data support
Background Research
/ Market History
/ Market History
![](https://freight.cargo.site/t/original/i/c4e23fa78bcbeb5f8c7596273337e6350f0b88bad6c13ac2a5eff64bbf554153/Screen-Shot-2020-03-03-at-7.44.03-PM.png)
Information & data support
Background Research
/ Competitor Research
/ Competitor Research
![](https://freight.cargo.site/t/original/i/53bb3c368acf440981b97eedc9c10c709c5d9bd9c60bf434e8423bc02ecac683/Screen-Shot-2020-03-03-at-7.45.08-PM.png)
![](https://freight.cargo.site/t/original/i/f5c46fb1bab4d7c979da2693638488d06c01fb255220e3b0fb6e3edf6c622781/Screen-Shot-2020-03-03-at-7.45.18-PM.png)
![](https://freight.cargo.site/t/original/i/3a8ac44887e1934facb2b14f056b47866a91b47d7aeef7c07e0b557517e4776c/Screen-Shot-2020-03-03-at-7.45.29-PM.png)
![](https://freight.cargo.site/t/original/i/ac62da2c884fda6a594dd037204de92702a845ed90ba34141512e05ad4e60db8/Screen-Shot-2020-03-03-at-7.45.35-PM.png)
![](https://freight.cargo.site/t/original/i/d1f9800620a7d3b914b236fb109305649ff75f48612c89377cb8c7db05d2a610/Screen-Shot-2020-03-03-at-7.45.39-PM.png)
![](https://freight.cargo.site/t/original/i/07801622fcfea6b87123972edd171e014b3ced929dd9558987acde0b635134a5/Screen-Shot-2020-03-03-at-7.45.43-PM.png)
![](https://freight.cargo.site/t/original/i/f821d3119707914cd77fd519102b7c807a8f9ea9c30ea0685388d5a7aa349b33/Screen-Shot-2020-03-03-at-7.45.47-PM.png)
![](https://freight.cargo.site/t/original/i/88ac7d34acfced6e7141e4fd47a6e91f213823858dcdb610a4676f6065424c80/Screen-Shot-2020-03-03-at-7.45.52-PM.png)
![](https://freight.cargo.site/t/original/i/8a2bd6e4f11b901394199146285a5d4283b287384e964e51cde1e405929c58f2/Screen-Shot-2020-03-03-at-7.45.56-PM.png)
Information & data support
Background Research
/ Future Market
/ Future Market
![](https://freight.cargo.site/t/original/i/aaa7c4b65412c643a5bd11c07ab734918636ae60579312b025a9a0cbe1bbaba8/Screen-Shot-2020-03-03-at-8.00.52-PM.png)
![](https://freight.cargo.site/t/original/i/b5abfcb46b15444cf6852bd3b015a844d30536f536e7cd7d4b54579b359a61d9/Screen-Shot-2020-03-03-at-8.00.56-PM.png)
Information & data support
Background Research
/ Future Solution
/ Future Solution
![](https://freight.cargo.site/t/original/i/726edc936490d30a001188cc9155e827ca81387b237ffaca4ec7c20417d71bed/Screen-Shot-2020-03-03-at-8.02.12-PM.png)
Information & data support
Background Research
/ Potential Partnership
/ Potential Partnership
![](https://freight.cargo.site/t/original/i/23c925f630ba9070d0b36e2e41b875cf5aec1cdcb1f7ed0318d00c66b078eb96/Screen-Shot-2020-03-03-at-8.04.21-PM.png)
![](https://freight.cargo.site/t/original/i/b85e44a64b4d35531cd0dcbfbfb9f35f290733633212b241f118fa30d46c2cfc/Screen-Shot-2020-03-03-at-8.04.32-PM.png)
![](https://freight.cargo.site/t/original/i/ecabb252a2a1dc7086e4a1a5cad2330c3007479cfaf35bcfba196b776237eafe/Screen-Shot-2020-03-03-at-8.04.34-PM.png)
![](https://freight.cargo.site/t/original/i/a02f3814c30c2fabda2e34c5c0378c2ae43527eedfc7a2d729239ee529b7059f/Screen-Shot-2020-03-03-at-8.04.57-PM.png)
![](https://freight.cargo.site/t/original/i/26ba40bfb7882a9615232e3bc53eaec96f4d02e03993d3d35a184af3ce3b28d6/Screen-Shot-2020-03-03-at-8.05.07-PM.png)
![](https://freight.cargo.site/t/original/i/b989d27bfb57701d1e5b4ec145f7a08bb144f0d498f87d3f115a26a51136ff11/Screen-Shot-2020-03-03-at-8.05.09-PM.png)
![](https://freight.cargo.site/t/original/i/e6c1dfa91352c81b1d239c558a2c7df57d3074eaf801e3ca05c7b19fad907756/Screen-Shot-2020-03-03-at-8.05.11-PM.png)
Project Credit:
Project Lead: Felix Fu
Assosiated Lead: Natalie Bai
Assosiated Lead: Natalie Bai
UI Designer: Chill Li
UI Designer: Shannon,
Graphic Designer: Mitchell Hou
Experience Designer: Jiazheng Zhao
3D Artist: Jiawen Liang
External Help: Yi Qing
Chinese Copy: Stone Liu
English Copy: Feng Qiao
Account: Lesley Zhang
UI Designer: Shannon,
Graphic Designer: Mitchell Hou
Experience Designer: Jiazheng Zhao
3D Artist: Jiawen Liang
External Help: Yi Qing
Chinese Copy: Stone Liu
English Copy: Feng Qiao
Account: Lesley Zhang
Chinese Copy: Stone Liu
English Copy: Feng Qiao
Account: Lesley Zhang
English Copy: Feng Qiao
Account: Lesley Zhang