Bogoo 
Project Catagory:
Real-life Case

My Role in project
Project Lead at NONE STUDIO


Try ︎Bogoo︎ at App store
Bogoo is a dating platform designed for American Born Chinese and Chinese in the US, with a new social model ”One-on-one” to help the users find someone they can trust as soon as possible As a friend, Bogoo provides a true dating experience for the quality users who have passed the review. Every user are seriously and sincere, together buiding a safe and reliable foreign utopia.







Logo Rebrand
This design aims to complicate Bogoo's core values and clarify the concept in a simple way. We use the letter "B" as the logo mark base and break it down into two overlapping elliptical shapes and rotate to make it vivid like two birds.




Identity Stationary
The light blue and light pink with transparency represent the gender of the two birds, which also giving the logo a dynamic image and vitality.




Identity Details
In order to better serve the master product ‘Bogoo dating app’, the Bogoo brand identity is more digital focus.





Design system
Typeface Selection Chinese / PingFang English / Montserrat






Design system
Alignment System
Grid System
Spacing System








Design system
Icon System







Design system
Color System
/Background






Design system
Color System
/Background








Product Intro
Bogoo represents the sound of birds. 
3D Still Life +
2D Bird Illustration 








Landing & Intro Flow

           

          




Sign-up Flow

 





Home Page






Like an User







‘One on One’ Invitation







Profile Pages







Night Mode





App Store Page Design






3D Animations







Information & data support

Background Research / Market Landscape 






Information & data support
Background Research
/ Market History






Information & data support
Background Research
/ Competitor Research





Information & data support

Background Research
/ Future Market 





Information & data support
Background Research
/ Future Solution



Information & data support
Background Research
/ Potential Partnership



Download app
Try Bogoo at App store︎ Bogoo ︎





Project Credit:
Project Lead:     Felix Fu    
Assosiated Lead:     Natalie Bai
UI Designer:     Chill Li
UI Designer:    Shannon,
Graphic Designer:    Mitchell Hou
Experience Designer:     Jiazheng Zhao
3D Artist:     Jiawen Liang
External Help:     Yi Qing
Chinese Copy:     Stone Liu
English Copy:     Feng Qiao
Account:     Lesley Zhang



Chinese Copy:     Stone Liu
English Copy:     Feng Qiao
Account:     Lesley Zhang

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Copyright by Felix Fu 2020