59E59 Theaters Rebrand
59E59 Theaters is theater complex located in New York City, that shows both Off-Broadway and Off-Off-Broadway 59E59 Theaters is a not-for-profit foundation that is dedicated to bringing innovative and experimental work to the underserved East Side of Manhattan.
In order to present their high quality stage show with newest experience, 59E59 Theaters merge interactive stage lighting equipment into their show. Due to the new generation perspective of 59E59 Theaters’ pursuing, I have created an identity that simplifies this message by using “Orbitron”as the logotype, with multiple letterforms customized to keep the system better.
Color corresponds to 3 theaters and 1 music bar in the 59E59 Theater. Green for dance focus theater, red for general theater, yellow for comedy focus theater, and blue for music bar. For consistency and simplicity, color and Letters been used to represent different space
In order to present their high quality stage show with newest experience, 59E59 Theaters merge interactive stage lighting equipment into their show. Due to the new generation perspective of 59E59 Theaters’ pursuing, I have created an identity that simplifies this message by using “Orbitron”as the logotype, with multiple letterforms customized to keep the system better.
Color corresponds to 3 theaters and 1 music bar in the 59E59 Theater. Green for dance focus theater, red for general theater, yellow for comedy focus theater, and blue for music bar. For consistency and simplicity, color and Letters been used to represent different space
Information
Non-profit organization
+
Merge technology
(Expermental show)
+
Merge technology
(Expermental show)
New logo
In order to present their high quality stage show with newest experience, 59E59 Theaters merge interactive stage lighting equipment into their show. Due to the new generation perspective of 59E59 Theaters’ pursuing, I have created an identity that simplifies this message by using “Orbitron”as the logotype, with multiple letterforms customized to keep the
system better.
system better.
Logo Variations
Due to the length of the 59E59 Theater logo, I derived two different logo format from the new logo design, which can be used for logo display in different media, such as social media or event title logo and others. So, the logo will becomes responsive and which could be better used for various situations and meet different usage needs.
Color selection
Color corresponds to 3 theaters and 1 music bar in the 59E59 Theater. Green for dance focus theater, red for general theater, yellow for comedy focus theater, and blue for music bar. For consistency and simplicity, color and Letters been used to represent
different space
different space
Theater brochure
Theater brochure
Theater ticket
Ticket series.
Business card
Business card
Staff badge
Theater poster
Street poster
Theater signage
Environmental design
Environmental design
59E59 Music Bar logo
Music bar menu
Music bar spacial design
59E59 feature whisky cup
Project Credit
Designer: Felix Fu
External helps: Paula Scher
2019